Senior Analyst, Tag Management & Tracking

We are seeking a Senior Analyst, Tag Management & Tracking to join the Customer Profile & Identity team within McAfee’s Analytics Platform & Enablement organization. You will own the tagging and tracking layer that every marketing measurement decision at McAfee depends on — the tag management system, the data layer, the campaign parameter framework, and the third‑party vendor tags and conversion APIs that connect  to our advertising, affiliate, and marketing platforms.

This is a hands‑on technical role at the intersection of marketing, web engineering, and analytics. McAfee’s consumer web experience spans landing pages, cart, and checkout across 40+ locales, instrumented through a tag management system (Tealium iQ and Event Stream), an Adobe standard digital Data layer, Adobe Analytics, Adobe Customer Journey Analytics, and a growing set of server‑side and client‑side vendor integrations — Google (Floodlight, Offline Conversion Import), Meta Conversions API, Microsoft, Tik Tok, Linked In, Reddit, Snapchat, Amazon, Impact Radius, and more.

You will be the person accountable for ensuring all of it fires correctly, collects the right data, and stays governed.

You will own tag governance end to end: intake and requirements for new vendor tags, implementation and QA in the tag management system across dev/QA/production environments, validation that business‑as‑usual tags continue to fire and collect after every website release, and the campaign parameter and tracking specifications that make downstream measurement and attribution possible. When a metric looks wrong, you are the person who traces it from the ad click through the URL parameters, the data layer, the tag management extensions, and the analytics beacon to find where it broke.

This position reports to the Senior Manager of Customer Profile & Identity and works in close partnership with Web Engineering, Mar Tech, Marketing, Data Engineering, Privacy/Info Sec, and external vendor and agency teams.

Location:

This is a remote position based in the United States or Canada. We will only consider candidates currently authorized to work in the US or Canada and are not offering relocation assistance at this time.

• Own third‑party tag vendor governance and implementation — serving as the single point of accountability for how advertising, affiliate, and marketing vendor tags are requested, reviewed, approved, implemented, versioned, and retired across the consumer web estate
• Maintain a governed tag inventory — documenting every active tag, its owner, its business purpose, the pages and locales it fires on, the data it collects, and its consent requirements; proactively identifying and removing tags that no longer serve a purpose
• Ensure business‑as‑usual (BAU) tags are implemented and collecting as required — monitoring tag health continuously, validating collection after every website and template release, and driving rapid resolution when a tag stops firing or starts reporting incorrect values
• Own campaign parameter and tracking requirements — defining and governing the URL parameter framework (campaign hierarchy, source and sub‑channel codes, promo codes, price, affiliate IDs, ad platform click IDs) so that traffic, conversion, and revenue can be attributed accurately end to end
• Translate marketing measurement requirements into technical tracking specifications — partnering with Marketing, Product, and Analytics to turn a campaign or experiment plan into a documented spec covering data layer fields, tag management variables, analytics dimensions and events, and vendor payloads
• Ensure the data layer is firing and passing correct data to every tag — owning the digital
  
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