Senior Digital Marketing Specialist - Retail

Our client, a leading national retailer with a strong online presence, is seeking a highly skilled and motivated Senior Digital Marketing Specialist to drive online growth initiatives, operating remotely from anywhere in
** South Africa**. This is a critical role focused on leveraging digital channels to expand market reach, increase customer acquisition, and enhance brand engagement. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email campaigns. The ideal candidate possesses a deep understanding of digital marketing analytics, campaign management, and performance optimization.

If you are a data-driven marketer passionate about retail and seeking a challenging remote opportunity to shape online strategies, this role is for you.

• Develop and execute data-driven digital marketing strategies to drive online traffic, conversions, and customer acquisition for the retail business.
• Manage and optimize paid advertising campaigns (SEM, social media ads) to maximize ROI and achieve performance targets.
• Lead SEO initiatives to improve organic search rankings and drive qualified traffic to the e-commerce platform.
• Develop and implement engaging social media marketing strategies across relevant platforms.
• Create and manage compelling content for various digital channels, including website copy, blog posts, and email newsletters.
• Monitor, analyze, and report on key digital marketing metrics (e.g., website traffic, conversion rates, CPA, ROAS) using tools like Google Analytics.
• Collaborate with e-commerce, creative, and product teams to ensure cohesive campaign execution and brand messaging.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and recommend innovative approaches.
• Manage the digital marketing budget effectively and ensure optimal allocation of resources.

• A minimum of 5 years of experience in digital marketing, with a strong focus on retail or e-commerce growth.
• Proven track record of successfully developing and managing SEO, SEM, social media, and content marketing campaigns.
• Expertise in using digital marketing analytics tools (e.g., Google Analytics, Google Tag Manager) and reporting dashboards.
• Strong understanding of A/B testing, conversion rate optimization (CRO), and user experience (UX) principles.
• Excellent analytical, problem-solving, and project management skills.
• Proficiency in content management systems (CMS) and email marketing platforms.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively in a remote team environment.
• Bachelor's degree in Marketing, Digital Media, Communications, or a related field is preferred.
• Ability to work independently and manage time effectively in a remote setting.

• Competitive salary and performance-based bonus structure.
• Fully remote working opportunity from anywhere in
  ** South Africa**.
• Chance to significantly impact online growth for a major retailer.
• Opportunities for continuous learning and professional development in digital marketing.
• Collaborative and innovative remote work culture.