Digital Marketing Executive

Department: Marketing

Employment Type: Full Time

Location: Swindon Head Office

Reporting To: Global Digital Marketing Manager

The Digital Marketing Executive supports the planning, delivery, and optimisation of digital marketing activities that drive website traffic and lead generation. This role is to support UK, Ireland and Global marketing activity.

The role is responsible for supporting the execution multi-channel digital marketing campaigns, managing website content, supporting SEO and AI Search, support social activity, and reporting on performance to help achieve business growth objectives.

Website & Content Management

• Update, manage and optimise website content using the CMS.
• Create landing pages to support digital campaigns and lead generation.
• Ensure website content follows SEO, AI optimisation, accessibility and brand best practices.
• Monitor website performance and identify opportunities to improve user experience and conversions.
• Support website governance and content quality standards.

SEO & AI Search Optimisation

• Conduct keyword, audience and competitor research for UK and Global webpages.
• Optimise website content, metadata and internal linking to improve organic search visibility.
• Support technical SEO improvements, including site structure and performance.
• Monitor rankings, traffic and search performance using analytics tools.
• Optimise content for AI-powered search experiences such as Google AI Overviews, Microsoft Copilot, ChatGPT Search and other generative search platforms.
• Create content that answers user intent and improves visibility within AI-generated search results.
• Track AI search visibility and emerging search trends, making recommendations to improve discoverability.
• Stay up to date with developments in AI Search, generative AI and search engine algorithms.

Digital Marketing

• Create and edit blogs, case studies, thought leadership articles, web pages and campaign assets.
• Develop content that supports SEO, AI Search, lead generation and brand awareness objectives.
• Repurpose content across digital channels to maximise engagement and reach.
• Maintain a content calendar and support campaign delivery.
• Support integrated marketing campaigns that generate qualified leads.
• Manage digital campaign assets, timelines and stakeholder communications.
• Support with Social Media scheduling and activity

Essential

• 2 years+ experience in a digital marketing or marketing executive role.
• Excellent communication skills
• Stakeholder Management experience
• Good understanding of SEO and website management.
• Knowledge of AI Search, content optimisation and emerging search technologies.
• Experience updating websites through a CMS such as Word Press or Hub Spot.
• Digital design and content creation skills.
• Working knowledge of design tools such as Canva and/or Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
• Experience using Google Analytics and digital reporting tools.
• Excellent organisation and project management skills
• Ability to analyse data and make recommendations based on insights.

Desirable

• Experience with Hub Spot or similar CRM and marketing automation platforms.
• Experience working with agencies and external suppliers.
• Ability to manage several requests at once and hit deadlines.
• Basic video editing or motion graphics skills.
• Experience working with international teams or in a B2B or professional services setting.
• Hands-on experience across design, web and digital marketing in a global business

• Competitive Salary
• 25 days annual leave plus bank holidays (including Christmas shutdown)
• Hybrid Working - Minimum 3 days in office, 2 days working from home
• Pension scheme
• Spill - mental health & wellbeing support
• EV salary sacrifice scheme
• AI Hub, Training Courses & Support
• Free on-site parking
• Family-inclusive annual company celebration