Field CRM Lead

Select how often (in days) to receive an alert:

Job Area:
Sales (Biotech Commercial + Primary Care Commercia

Job Category:
Professionals

Job Site:
Remote

Location:

San Mateo, CA, US

Dompé is an Italian bio-pharmaceutical company that focuses on innovation, where a long tradition in the field of personal wellness goes hand-in-hand with a commitment to research and development to meet unsatisfied therapeutic needs.

Established in 1940 in Milan, Dompé has an industrial and biotech research hub in L’Aquila, in addition to branches in Europe (Barcelona, Berlin, Paris and Tirana). The company has approximately 900 employees. The US headquarters of Dompé are based in Boston (R&D) and in the San Francisco Bay Area (Commercial Operations).

The Senior Manager, Field CRM is the strategic owner and business administrator of the company's customer relationship management (CRM) ecosystem across the entire US commercial organization. Reporting directly to the Senior Director of Commercial Operations, this high-impact role is responsible for driving field force effectiveness and productivity by optimizing the CRM experience for all user profiles—including Key Account Managers (KAMs), Field Marketing, Field Access Managers (FAMs), and Patient Access Managers (PAMs).
The Senior Manager serves as the primary bridge between commercial strategy, IT/technical development teams, and external systems integrators. This role leads the prioritization of platform enhancements, manages the implementation of digital field capabilities, governs system configurations across Veeva CRM and Salesforce, and ensures that the overall CRM user experience aligns with industry best practices and strict compliance standards.

• Vision in leadership:
  Develop and drive a clear organizational vision for our field CRM systems, and drive functionality, usage, and effectiveness in support of helping our field teams maximize performance.
• Multi-Platform Stewardship:
  Own the functional configuration, optimization, and system lifecycle of Veeva CRM (supporting sales, account management, and field marketing) and Salesforce (supporting Patient Services/FAM and PAM workflows). Play an active role in the overall experience with CRM and our reporting dashboard to ensure an optimized experience.
• Enhancement Prioritization:
  Direct the governance framework to capture, evaluate, and prioritize system enhancements, translating field user feedback and brand strategies into structured CRM and reporting product backlogs.
• Vendor & Integrator Governance:
  Partner with IT to lead collaborations with platform vendors, data consulting groups (e.g., ZS Associates), and implementation agencies to steer project timelines and scope deliveries.
• System Integration Alignment:
  Oversee how the CRM architecture connects with peripheral data systems, ensuring territory alignments, data change requests (DCRs), and roster changes sync cleanly across all commercial applications.

• Cross-functional leadership:
  Drive consistent proactive cross functional collaboration to align enhancements to the broad vision and tactical decisions
• Voice of the Field:
  Serve as the definitive advocate for CRM user experience, implementing structured feedback mechanisms (e.g., field surveys, operational focus groups) to identify and systematically resolve process friction.
• Training Strategy & Program Delivery:
  Partner with commercial trainers to design, deploy, and co-facilitate ongoing system education, monthly commercial operations office hours, and robust CRM onboarding for new field hires.
• Advisory Council Leadership:
  E…