Business Analyst

W2 Acceptable
Business Analyst
Duration: 12+ Months Contract
Fully Remote

Working Hours: EST

• The Business Analytics role supports multiple customer groups and/or therapeutic areas & will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry and a deep familiarity with industry data sources.
• This role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling.
• Responsibilities for this role include the conducting and interpretation of advance analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis), supporting brand planning/field force evolution/non-personal digital/virtual activities and serving as inputs to the forecasting process.

• Conducts advanced analytics in support of brand planning and promotional resource allocation, resource allocation in customer channels including digital and evolution of commercial model.
• Liaises between Marketing and Sales in the development of business tactics and strategies
• Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in person and virtual / non-personal digital, telephone plans etc.
• Works with internal customers to assure that responsible analytical results are communicated and used effectively.
• Builds and shares knowledge of analytical methodologies and high-quality vendors including third party digital agencies with others in the department.
• Establishes work habits to support the therapeutic business function's evolving process and execution needs.

• Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies ORMaster's degree and five (5) years of experience with relevant data sources and analytical methodologies.
• Experience analyzing large, de-identified patient claims data sets strongly preferred
• Experience in Metabolic therapeutic areas such as Cardio Renal Metabolic (e.g., Chronic Kidney and Heart Failure) strongly preferred
• Experience working within a large pharmaceutical manufacturer strongly preferred
• Proficiency in the development, documentation and communication of analytical plans.
• Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques.
• Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile, and alerts) or working in another analytical field with a demonstrated passion for digital technology.
• Experience in analyzing campaigns and performing in-campaign analytics to improve performance and working with Consumer marketing databases.
• Experience in understanding customer needs, incorporating in deliverable, and ensuring recommendations/results and implemented.
• Experience in coordinating insights from disparate functions and sources, e.g., marketing research, forecasts, etc., into a comprehensive and insightful analysis and/or recommendation.
• Proficiency in R/Python and/or SAS and other data extraction and analytical tools such as SQL, etc.; experience with Excel and PowerPoint.
• Strong interpersonal abilities.
• Ability to manage multiple projects at the same time.
• Must be willing to work regular business hours aligned to the EST time zone.

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