Digital Product Manager

We're recruiting EXCLUSIVELY a Ecommerce Product Manager job in the UK (remote) within the leisure travel industry, working 100% remote. This is a commercially focused digital product role covering website UX, conversion rate optimisation, CMS, CRM and marketing automation within an award-winning business.

Do you enjoy owning the roadmap for a customer-facing website, balancing commercial goals with a clear understanding of what customers need?

Are you confident using GA4, Google Tech Manager and customer behaviour data to spot friction, prioritise improvements and run a structured CRO and testing programme?

Do you like turning ideas and business requirements into clear briefs, wireframes and user stories that developers can deliver?

And importantly, are you technically fluent enough to work with CMS and front-end teams, while keeping the customer experience and commercial outcome front of mind?

Our customer is an award-winning specialist in the leisure travel industry, with a dedicated team focused on creating well-planned holiday experiences. Combining extensive destination knowledge, first-hand travel experience and a customer-focused approach, they provide personalised advice and help customers find the right holiday. Supported by teams across sales, marketing, product and operations, they are committed to delivering high standards of service from start to finish.

They are now looking for a Ecommerce Product Manager to join the business and take ownership of the website and wider digital customer experience. You will help shape how the platform looks, works and evolves, with the freedom to identify opportunities, test ideas and continually improve the experience delivered to customers.

In this role, you will take ownership of the website and digital customer experience, working closely with development, marketing and product teams to improve engagement, conversion and commercial performance.

• Own the roadmap for the website and digital customer experience
• Work with Umbraco/CMS and front-end developers to deliver new features and improvements
• Identify opportunities to improve website UX, usability and conversion
• Use GA4 and customer behaviour data to identify friction and prioritise improvements
• Develop and manage a programme of conversion rate optimisation (CRO) and testing
• Connect the website experience with Klaviyo, including forms, journeys, segmentation and automation
• Support SEO with the digital marketing team across site structure, templates and content
• Help shape page layouts, navigation, search, landing pages and booking journeys
• Turn business and customer requirements into clear briefs and user stories
• Keep up to date with digital experience, ecommerce, personalisation and travel technology
• Experience in a digital product, ecommerce, digital experience or similar role – B2C and ideally travel, tour operator, OTA, hotels, cruise or airline.
• Experience optimising a transactional or ecommerce checkout flow, ideally travel or booking-related
• Strong experience working with customer-facing websites
• Good understanding of UX, usability and conversion optimisation
• Experience with CMS platforms — Umbraco experience would be a major advantage
• Hands-on Klaviyo experience is highly desirable, particularly forms, segmentation, flows and website integration
• Some experience of SEO (technical and on-page) would be beneficial
• Experience with GA4 and Google Tech Manager and using data to improve digital performance
• Experience working closely with front-end developers and technical teams
• A strong eye for design and attention to detail
• Strong communication and stakeholder management skills
• 100% Remote working — UK-based only will be considered
• Freedom to identify opportunities, test ideas and improve the…