Marketing Data Analyst | or Remote

Team Name:

Job Title:

Marketing Data Analyst | Irvine, CA or Remote Requisition : R028310

Job Description:

At Blizzard Entertainment, we don't just publish games; we help them thrive. Our games are at the heart of our players' lives, and our mission is to ensure they are engaging, rewarding, and always improving. The Marketing Analytics team plays a vital role in achieving this by combining technical expertise with business insights to optimize marketing strategies and ensure data-driven decision-making.

We are seeking a Marketing Data Analyst to support content performance tracking, reporting, and insights development for multiple social content and channel optimization initiatives. This role will report directly to the Audience Development Manager and support the advocacy of established KPIs in shaping channel strategy insights, articulating platform best practices and driving regular reporting to key stakeholders. In this role you will contribute directly to elevating our insights across earned, owned and user-generated social content for multiple franchises.

If you have a passion for turning data into actionable strategies and enjoy collaborating across disciplines, we'd love to hear from you.

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA. However, we understand each person's circumstances may be unique and will work with you to explore other possible options, including remote work arrangements.

• Own focused reporting across major release roadmap moments
• Regularly construct and maintain advanced Boolean topic queries
• Design, build and maintain social data dashboards
• Ensure program KPIs are integrated in reporting outputs and performance goals are socialized across franchise groups
• Partner with analyst team to ensure overall deliverable quality and reporting is rooted in tangible, quantitative insights
• Establish and maintain knowledge of current franchise communities
• Establish and maintain knowledge of content cycles (patches, expansions, etc.)

• 3+ years' data analysis experience in media planning, social media management and/or digital marketing analytics/research
• Demonstrated experience in Project Management
• Deep understanding of current social / video platform landscape and content archetypes
• Demonstrated experience in the use of tools like Sprinklr, native social analytics platforms, and other UGC data-focused platforms (Ex. Stream Hatchet, Tubular)
• Experience building interactive dashboards with at least one visualization tool (Ex.Tableau, Looker, or Power BI)
• Experience driving social listening programs, developing involved topic queries and comprehensive analysis (Ex. landscape, competitor, campaign)
• Strong analytical, written and verbal presentation skills with the ability to communicate complex ideas clearly and craft informed recommendations
• Proficient in Microsoft/Google productivity suites (Ex. Excel/Sheets, Powerpoint/Slides)

• Experience in the gaming industry or working with marketing teams in a digital-first environment
• Education / background in marketing, data analytics or paid media
• Data-science / statistics experience
• Working knowledge of SQL (Big Query a plus)
• Love for gaming and knowledge of Blizzard franchises in particular strongly preferred

We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered!

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition…