Digital Marketing Manager

Digital Marketing Manager

Health Services Charity | Permanent | London / Hybrid

Merrifield Consultants are delighted to be partnering with an exciting and established health services charity to recruit an experienced and forward-thinking Digital Marketing Manager. This is a fantastic opportunity to join a purpose-driven organisation dedicated to improving lives through innovative therapeutic services, whilst playing a pivotal role in shaping its digital presence, increasing supporter engagement and driving income growth.

About the Role

As Digital Marketing Manager, you will lead the development and delivery of an ambitious digital marketing strategy, maximising digital channels to grow engagement, strengthen supporter relationships and increase fundraising income. Working collaboratively across the organisation, you will champion innovation, optimise digital performance and use data-driven insights to deliver measurable results.

Role Details

Job Title:

Digital Marketing Manager
Salary: £43,252 per annum, plus £1,500 London Weighting where applicable

Contract:

Permanent, full-time

Hours:

40 hours per week, Monday to Friday

Location:

London / Hybrid - minimum 2 days in the London office, 3 days working from home
Annual Leave: 31 days plus bank holidays
Additional Benefits:
Flexible working, salary sacrifice schemes including Cycle to Work, professional development opportunities and an inclusive, people-first working culture.

Key Responsibilities

Lead the development and implementation of a comprehensive digital marketing strategy aligned with organisational, communications and fundraising objectives.
Take ownership of the charity's website, optimising user journeys, accessibility, conversion rates and overall digital experience.
Develop and implement effective SEO, GEO (Generative Engine Optimisation), PPC and paid advertising strategies to increase visibility and engagement.
Maximise the impact of Google Grants and other digital advertising opportunities.
Oversee email marketing and CRM activity, including audience segmentation, supporter stewardship, automation and engagement journeys.
Lead digital fundraising campaigns, supporting income generation, donor acquisition and supporter retention.
Develop digital performance dashboards, establish KPIs and use analytics to inform strategic decisions and continuous improvement.
Plan and deliver user research to better understand audience needs and improve digital engagement.
Manage multiple digital projects, campaigns and system developments, ensuring successful delivery against agreed objectives.
Identify emerging digital trends, including AI-driven opportunities, and champion innovative approaches to digital marketing.
Collaborate with colleagues across fundraising, communications and service delivery to achieve shared objectives.
Line manage and support the development of a Digital Marketing Assistant.
Person Specification

We are seeking a commercially minded, creative and analytical digital marketing professional who combines strong technical expertise with a genuine passion for making a difference.

The successful candidate will demonstrate:

Proven experience developing and delivering successful digital marketing strategies, implementation plans and roadmaps.
A comprehensive understanding of the digital marketing mix, including owned, earned and paid media.
Strong experience managing websites, SEO, PPC, Google Ads, Google Grants and email marketing campaigns.
Experience using CRM and email marketing platforms such as Salesforce, Dotdigital, Mailchimp or similar.
A track record of delivering digital fundraising campaigns and improving supporter engagement and conversion rates.
Strong analytical skills, with experience interpreting digital performance data, developing reporting dashboards and translating insights into actionable improvements.
Experience undertaking user research and implementing testing and optimisation strategies.
Knowledge of digital accessibility best practice, including Web Content Accessibility Guidelines (WCAG).
Excellent project management skills, with the ability to manage competing priorities and multiple campaigns simultaneously.
Strong communication and relationship-building skills, with experience collaborating across multidisciplinary teams.
An interest in emerging digital technologies, AI and innovative marketing approaches.
A creative approach to content, with the ability to produce engaging and compelling copy.
Desirable experience:

Previous experience managing or coaching…