Media Analyst

# Media Analyst United States7 hours agoID  Salary## Details

Employment type:

Full-time Remote:
Yes Salary from:
59,400

Salary to:
106,100

Company:
Driven Brands Inc.## Description Company:

Driven Brands Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change, Meineke Car Care Centers, Maaco, 1-800-Radiator & A/C, Auto Glass Now, and CARSTAR. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.  Headquartered in Charlotte, NC, Driven Brands is more than a workplace.

We're a launchpad — for careers, for dreams, and for people driven to do great things.  Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.  Performance matters. We take pride in it. We own it. We show up for one another and for our communities.  

Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

JOB DESCRIPTION:

The Media Analyst supports media measurement, performance analysis, operational excellence, and audience strategy across the Driven Brands portfolio. This role partners closely with brand and media teams, agency partners, Analytics, CRM, and other cross-functional stakeholders to ensure media investments are measured accurately, performance insights are actionable, and best practices are consistently applied across brands.
The ideal candidate is highly analytical, detail-oriented, and curious, with a strong understanding of digital media, measurement, audience performance, and marketing technology.  

Key Responsibilities  Performance Analysis & Measurement    
• Analyze media, audience, and channel performance across brands to identify trends, opportunities, and risks.

• Support development of recurring and ad hoc reporting, business reviews, and performance narratives.

• Translate performance data into clear, actionable insights and recommendations.

• Partner with Analytics to support KPI development, reporting methodologies, measurement frameworks, and test-and-learn initiatives.

• Investigate performance changes and help answer critical business questions around what happened and why.
Data Integrity & Media Operations    
• Validate media data across agency reporting, dashboards, platform reporting, and internal data sources.

• Identify and resolve reporting discrepancies, tracking issues, and measurement gaps.

• Support tagging, tracking, and attribution governance across media initiatives.

• Partner with Analytics, Web, CRM, and agency teams to improve data quality and measurement consistency.

• Maintain reporting standards, documentation, and operational processes that support accurate media measurement and benchmarking.
Audience Insights & Best Practices    
• Analyze audience performance and contribute insights that inform audience strategy development.

• Support audience testing and evaluation of first-party data activation strategies.

• Document audience learnings, performance trends, and best practices.

• Help identify opportunities to scale successful approaches across brands.

• Support development and adoption of portfolio-wide standards for audience activation, reporting, and operations.
Agency & Cross-Functional Partnership    
• Review agency reporting, analyses, and recommendations for quality, accuracy, and consistency.

• Support performance reviews, testing roadmaps, and measurement initiatives.

• Partner with Brand, Media, Analytics, CRM, Web, and other stakeholders to ensure alignment on reporting, measurement, and audience initiatives.

• Surface significant risks, data issues,…