Remote E-commerce Performance Analyst

Our client, What Jobs Direct, is at the forefront of e-commerce innovation and is looking for a sharp and analytical Remote E-commerce Performance Analyst to join their expanding team. This is a fully remote position, offering the flexibility to work from anywhere in South Africa
. You will be responsible for diving deep into data to uncover actionable insights that drive e-commerce sales, optimize marketing spend, and enhance customer experiences. This role requires a strong analytical mindset, proficiency in data visualization tools, and a thorough understanding of e-commerce metrics and digital marketing KPIs. You will work closely with marketing, sales, and product teams to interpret performance data, identify trends, and recommend data-driven strategies for growth.

If you are passionate about using data to solve complex business problems and thrive in a remote work environment, this is an excellent opportunity to make a significant impact on our e-commerce success.

• Analyze e-commerce website data, including traffic sources, user behavior, conversion rates, and sales performance.
• Track, measure, and report on the performance of digital marketing campaigns across various channels (SEO, SEM, social media, email, etc.).
• Develop dashboards and reports to visualize key performance indicators (KPIs) and trends for stakeholders.
• Identify opportunities for conversion rate optimization (CRO) based on data analysis and user behavior insights.
• Conduct A/B tests and other experiments to validate hypotheses and improve website performance.
• Monitor customer acquisition cost (CAC), customer lifetime value (CLTV), and ROI of marketing initiatives.
• Collaborate with marketing and product teams to define data requirements and ensure accurate tracking implementation.
• Provide data-driven recommendations for improving customer journeys, website usability, and marketing strategies.
• Stay updated on the latest analytics tools, techniques, and industry best practices.
• Communicate complex analytical findings clearly and concisely to both technical and non-technical audiences.

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, Computer Science, or a related quantitative field.
• Minimum of 3-5 years of experience in data analysis, preferably with a focus on e-commerce or digital marketing.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Strong experience with data visualization tools like Tableau, Power BI, or Looker Studio.
• Solid understanding of SQL for data extraction and manipulation.
• Familiarity with A/B testing methodologies and tools.
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Strong communication and presentation skills, with the ability to explain complex data insights.
• Knowledge of statistical modeling and predictive analytics is a plus.

• Competitive annual salary of R .
• Fully remote position, allowing you to work from anywhere in South Africa
  .
• Comprehensive health and wellness benefits package.
• Allowance for home office setup and professional development.
• Opportunity to work with cutting-edge analytics tools and technologies.
• Collaborative and supportive virtual team environment.
• Generous paid time off and company holidays.
• Direct contribution to strategic decision-making based on data insights.