Remote Conversion Rate Optimization; CRO) Specialist

Coalition Technologies is seeking a creative, analytical, and data-driven Remote Conversion Rate Optimization (CRO) Specialist to help improve website performance, user experience, and conversion rates for our clients. This role is ideal for someone with experience in web analytics, A/B testing, heatmap analysis, user behavior research, eCommerce platforms, and data-backed optimization strategies.

As a CRO Specialist, you will use a combination of creativity, analytics, testing, and strategy to identify website optimization opportunities, develop hypotheses, and execute conversion rate optimization plans that help clients improve performance.

We are looking for talented and diligent candidates who perform well on our skills assessments. Strong skills test performance may be considered even if a candidate does not meet every preferred experience or educational background requirement.

Coalition Technologies is committed to delivering high-quality work for our clients while providing our team with a fun, thriving, innovative, and growth-focused work environment. We offer:

• 100% remote work with a company that has supported remote team members for more than a decade
• Competitive profit-sharing bonus plan, with up to 50% of company profits paid to full-time employees each month
• Competitive Paid Time Off plan that supports work-life balance
• Medical, dental, vision, and life insurance packages for eligible US-based team members
• International Health Insurance Reimbursement Program for eligible international team members
• Device upgrade and learning reimbursement programs
• Career development plans with clearly defined goals and rewards
• Additional job-specific incentives and bonuses

As a CRO Specialist, your duties will include:

• Performing audits of clients’ web analytics implementations and making recommendations to ensure accurate tracking is in place
• Using heatmap analysis tools, session recordings, surveys, and user testing to identify pain points and improve user behavior and conversion rates
• Conducting competitor and market research to identify conversion strategies, user behavior trends, and AI-driven personalization opportunities
• Using qualitative and quantitative data to develop and execute conversion rate optimization strategies and testing plans
• Developing hypotheses and building A/B tests or multivariate tests based on optimization goals
• Analyzing test results and using insights to develop new testing ideas and optimization recommendations
• Partnering with internal design and development teams to recommend website changes based on winning test results
• Applying an iterative approach to CRO by continuously using test data, analytics, and user behavior insights to guide new experiments
• Helping create initial, monthly, and quarterly client reports based on test results and ongoing optimization initiatives
• Monitoring industry trends, CRO tools, AI-driven optimization tools, and new product offerings to stay ahead of the competition
• Contributing to the development and improvement of CRO team processes, strategies, and best practices
• Performing other duties as assigned

The ideal candidate will have:

• Strong analytical, strategic, and creative problem-solving skills
• Experience with conversion rate optimization, website optimization, A/B testing, and user experience improvement
• Expertise with Google Analytics, Google Ads, and other analytics platforms
• Experience using major website content management systems, including Word Press, Big Commerce, Shopify, and Magento
• Familiarity with AI-driven CRO tools and AI-based personalization strategies
• Hands-on experience with heatmap analysis tools such as Microsoft Clarity
• Ability to analyze session…