Social Listening Analyst

Trans Perfect stands as a global leader in language and technology solutions, empowering businesses to thrive in a multicultural world.

We are looking for a highly analytical and creative
Social Listening & Insights Specialist
to join our vendor team. You’ll leverage cutting-edge tools and deep platform knowledge to uncover actionable insights that drive brand strategy, campaign performance, and consumer understanding.

• Monitor and analyse brand health, industry trends, competitive landscape, and campaign performance through social listening tools

• Build and refine complex Boolean queries to extract meaningful data

• Interpret and report on social media metrics across platforms like Wechat, Rednote, and others

• Create and present data-driven reports and insights that inform marketing, product, and strategy teams

• Provide strategic recommendations based on real-time consumer sentiment and social media trends

• Maintain a strong understanding of country-specific target markets and cultural nuances

• 2–3 years of hands-on experience as a Social Listening Expert, Social Media Analyst, Strategist, or Consumer Insights Analyst

• Strong knowledge of key social media platforms and how users engage on each

• Proven experience with analytics tools such as
  Brandwatch, Crimson Hexagon, Meltwater, Sprinklr, Synthesio, Talkwalker, Sprout Social, Digimind, Sysomos
  , or similar

• Ability to write and optimize Boolean queries for deep-dive insights

• Strong communication skills with the ability to translate complex data into clear, actionable insights

• A deep understanding of regional and cultural dynamics in social media behaviour

• Native level proficiency in Chinese language (essential)

• Professional level proficiency in English (essential)