Digital Marketing Specialist

Description

General Purpose The Digital Marketing Specialist supports Paychex's Digital Marketing Optimization team through website management, conversion rate optimization (CRO), testing support, content publishing, quality assurance, and digital analytics coordination. This role works closely with CRO, Analytics, UX, Design, SEO, and Web Development teams to help launch and optimize website experiences that improve customer engagement, lead generation, and conversion performance.

The ideal candidate is highly organized, detail-oriented, and comfortable working across multiple digital marketing disciplines including website content management, CRO execution, QA testing, campaign tracking, analytics support, and digital experience optimization.

Specific Responsibilities Website Content Management & Publishing (30%)Create, update, and maintain content and landing pages within Drupal CMS.Support website enhancements and content updates across  content is properly formatted, optimized, and aligned with brand and user experience standards.

Coordinate with content, SEO, and marketing teams to publish website updates in a timely manner.

Perform content audits and assist with ongoing website maintenance efforts.

Conversion Rate Optimization (CRO) Support (25%)Support the execution of A/B tests, multivariate tests, and personalization initiatives.

Assist with test setup, QA, launch, and monitoring of experiments.

Partner with CRO strategists, analysts, designers, and developers to ensure experiments are implemented accurately.

Validate website experiences and test variations across browsers and devices.

Document experiment results and implementation details.

Website Quality Assurance (20%)Perform thorough QA testing for website releases, new components, landing pages, and optimization initiatives.

Validate functionality, content accuracy, design implementation, and user experience.

Identify, document, and communicate defects or issues to appropriate teams.

Conduct regression testing prior to launch of website updates and experiments.

Ensure digital experiences meet quality and accessibility standards.

Digital Marketing Program Support (25%)Support broader digital marketing initiatives including SEO, SEM, content marketing, and website optimization efforts.

Assist with project coordination and execution across multiple marketing work streams.

Contribute ideas and recommendations to improve website performance and operational efficiency.

Stay informed on digital marketing trends and best practices.

Skills

Automation, Test automation, Quality assurance, Marketing automation, Automated testing

Top Skills Details

Automation,Test automation,Quality assurance

Additional Skills & Qualifications

This is a fully remote position within the United States.

Work Experience

Required1-4 years of experience in digital marketing, website management, web content publishing, or a related field.

Experience working with content management systems.

Experience supporting website updates, digital campaigns, or optimization initiatives.

Experience performing website QA and testing.

Preferred Experience with Drupal CMS.Experience supporting CRO, A/B testing, or website experimentation programs.

Experience with Google Analytics 4 (GA4).Experience working with marketing analytics or tracking implementations.

Experience supporting SEO and digital marketing initiatives.

Skills & Abilities Required Strong  attention to detail and commitment to quality.

Excellent organizational and project management skills.

Strong written and verbal communication skills.

Ability to manage multiple projects simultaneously.

Strong troubleshooting and problem-solving abilities.

Ability to collaborate effectively across technical and non-technical teams.

Preferred Test Mu  (formally Lambda Test) or a similar testing platform

Drupal CMS experience.

Optimizely experience

Google Analytics experience.

Familiarity with conversion rate optimization (CRO) programs.

Familiarity with A/B testing methodologies.

Understanding of website analytics and tracking concepts.

Basic HTML and CSS knowledge.

Knowledge of SEO best practices.

Experience Level

Entry Level

Job Type & Location

This is a Contract position based out of Rochester, NY.

Pay and Benefits

The pay range for this position is $30.00 - $40.00/hr.

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related…