Digital and Systems Manager

DIGITAL PERFORMANCE & SYSTEMS MANAGER

Hybrid – a combination of office and home working with occasional travel across the pub estate (so you must have a driving licence).

40 hours a week worked flexibly with business requirements. Every Wednesday at Hydes Brewery in Salford, Manchester.

Access to enhanced pension scheme, private medical insurance, cashback medical scheme, 5 weeks holiday plus bank holidays plus retailer discounts, above statutory minimum benefits, option to buy additional holidays, 50% discount off food for up to 6 people, 50% off accommodation and an employee assistance programme offering 24/7 support and advice.

As a Digital Performance & Systems Manager at Hydes Brewery, you'll play a key role in optimising our digital channels, systems and customer journeys.

This is an analytical and technically focused role responsible for ensuring our digital platforms perform effectively, customer experiences are seamless and marketing activity is accurately measured and reported.

You’ll work closely with the Head of Marketing and Retail Marketing Manager, creative agencies and internal stakeholders to improve website performance, enhance reporting capabilities and support the successful implementation of digital projects across the business.

This is an exciting opportunity for someone who enjoys turning data into actionable insights and using technology to drive commercial performance.

• Manage and maintain Hydes' websites, ensuring content, functionality and user experience remain up to date
• Monitor website performance and identify opportunities to improve customer journeys and conversion rates
• Manage Google Analytics, Google Tag Manager and campaign tracking across digital platforms
• Lead SEO, local SEO, AEO and GEO activity across Hydes' digital platforms, ensuring our websites and content are optimised for search engines, AI assistants and generative search tools, while identifying new opportunities to improve visibility, customer discovery and digital performance.
• Creation of paid media campaigns including tracking, reporting and optimisation
• Identify and coordinate influencer and content creator opportunities
• Develop regular reporting dashboards and performance insights for stakeholders
• Monitor campaign performance and provide recommendations to improve results
• Support CRM data management, segmentation and customer database optimisation
• Create, monitor and optimise Airship automation journeys and customer communications
• Manage and optimise online booking systems and booking widget performance
• Administer and support voucher and gift card platforms
• Maintain Google Business Profiles and ensure consistency across online listings
• Conduct website testing and conversion rate optimisation activities
• Support the implementation of new digital systems, platforms and customer-facing technology
• Manage relationships with digital agencies, website providers and technical suppliers
• Act as the first point of contact for digital platform and website-related queries

• 4+ years' experience in digital marketing, digital performance or website management with a relevant marketing qualification
• Experience using Google Analytics and website CMS platforms
• Strong analytical skills with the ability to interpret data and identify opportunities
• Experience producing reports and presenting insights clearly
• Understanding of SEO, website optimisation and customer journey mapping
• Experience working with CRM systems and email marketing platforms
• Strong attention to detail and project management skills
• Comfortable working with multiple stakeholders and external suppliers
• Commercially minded with a passion for continuous…