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Senior Online Ed Administrator; Executive Director of Marketing Online College

Remote / Online - Candidates ideally in
Valdosta, Lowndes County, Georgia, 31601, USA
Listing for: Inside Higher Ed
Full Time, Seasonal/Temporary, Remote/Work from Home position
Listed on 2025-10-31
Job specializations:
  • Management
    Education Administration
  • Education / Teaching
    Education Administration
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below
Senior Online Ed Administrator (Executive Director of Marketing & Growth-Online College)

Location:

Valdosta State University

Regular/Temporary:
Regular

Full/Part Time:
Full-Time

Job

Overview

Senior Online Ed Administrator (Executive Director of Marketing & Growth-Online College) directs the development, implementation and marketing of major online learning initiatives within the Online College for Career Advancement (OCCA) at Valdosta State University.

Job Summary

Oversees the development, implementation and marketing of major online learning initiatives.

Responsibilities
  • Leadership, Direction, and Supervision — 20%:
    Provide administrative leadership and direct the human, financial, and other resources needed to accomplish department objectives.
  • Manage Operations — 20%:
    Oversee operations of mission-critical systems, programs or functions.
  • Marketing — 20%:
    Develop and execute a comprehensive business plan, marketing and promotional campaigns, public relations events, etc.
  • Subject-Matter Expert — 15%:
    Serve as a subject-matter expert on trends in student recruitment and retention programs.
  • Collaboration — 10%:
    Collaborate with leadership on planning and program improvements.
  • Manage Budget — 10%:
    Manage the department/unit budget.
  • Policy and Procedure — 5%:
    Establish and administer policies and procedures within the unit and system standards.
Supervisor Expectations
  • A proactive strategist with demonstrated outcomes that meet and exceed goals.
  • A leader of change and agility.
  • Demonstrated use of data analytics to set and manage growth enrollment goals.
  • Ability to motivate direct and indirect reports and the OCCA team to meet expectations.
  • A problem solver with productive outcomes.
  • Demonstrated engagement with top-of-funnel applicant prospects leading to enrollment success.
  • Demonstrated knowledge of and engagement with a self-funded initiative.
  • Ability to project future goals for a 1- to 5-year horizon using historical and industry analytics.
Required Qualifications
  • Master's Degree and ten (10) years of work experience.
Salary

Commensurate with experience.

Department/Program

The Online College for Career Advancement (OCCA) advising area engages directly with online student prospects and current online students across 8 programs. The team supports students' program maps, registration, and coordination with academic affairs, admissions, financial aid, and related areas to support online student success.

Conditions of Employment
  • Applicants are required to provide professional references with current contact information, documentation of academic credentials, and employment history.
  • During the search process, the institution may conduct background checks and reference checks; job postings may be removed without additional notification.
  • Employment is contingent upon successful completion of a background check (including criminal history) and reference checks; may also be contingent upon job-based requirements (e.g., credit check, Motor Vehicle Report, pre-employment drug testing, credential confirmation).
  • Post-hire training includes New Employee Orientation and USG/VSU compliance trainings (ethics, conflict of interest, drug-free workplace, FERPA, cybersecurity, etc.).
Equal Employment Opportunity

Valdosta State University is an equal opportunity educational institution. It is not the intent of the institution to discriminate against any applicant for admission or any student or employee based on age, sex, race, religion, color, national origin, disability, or sexual orientation.

Job function
  • Marketing and Sales
Seniority level
  • Director
Employment type
  • Full-time
Industries
  • Online Audio and Video Media
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Position Requirements
10+ Years work experience
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