Senior Customer Lifecycle Marketing Manager

Senior Customer Lifecycle Marketing Manager

Remote - United States

Improve the safety, efficiency, and sustainability of the operations that power the global economy.

Are you passionate about crafting meaningful customer journeys to drive adoption, engagement, and retention? We're looking for a Senior Customer Lifecycle Manager to take our lifecycle program to the next level. This role will be pivotal in shaping how we engage with customers at every state of their journey, driving value, and creating moments that matter.

This role is open to candidates residing in the United States, except the San Francisco Bay Metro Area, New York City Metro Area, and Washington, D.C. Metro Area.

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last  set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper‑growth environment.
• You’re energized by our opportunity: Our vision to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high‑calibre team that will encourage you to do your best.

• Design and implement impactful customer lifecycle campaigns
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  Collaborate with Customer Outcomes and Marketing Operations to design and implement lifecycle marketing campaigns. Develop scalable processes to efficiently launch and manage lifecycle programs that drive measurable results.
• Optimize journeys through experimentation and data
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  Collaborate with Marketing Analytics to craft a campaign roadmap and develop innovative, data‑backed strategies to engage customers at key lifecycle moments. Use insights to continuously refine touchpoints and maximize engagement.
• Own end‑to‑end lifecycle strategy and execution
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  Lead and evolve lifecycle communications, including audience segmentation, message development, campaign execution, and performance analysis. Establish a continuous feedback loop to optimize strategies and future email campaigns.
• Measure campaign and program effectiveness
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  Partner with Marketing Operations and Analytics to establish best‑in‑class reporting that tracks the success of global lifecycle campaigns. Use this data to inform decisions, optimize performance, and share wins across the organization.
• Drive cross‑functional alignment and communication
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  Act as a liaison between Customer Outcomes, Product, and Sales to ensure a seamless customer experience. Ensure partners and stakeholders have clear visibility into the current state and ongoing evolution of the customer lifecycle. Share learnings, champion change management, and bring stakeholders together to achieve a common goal.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

• 8+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment.
• Strong understanding of market segmentation, customer journey mapping, and campaign automation.
• History of successfully launching end‑to‑end lifecycle programs and experience investing in the right levers to drive impactful results.
• Highly skilled at managing complex projects with multiple priorities, meeting deadlines, and delivering exceptional quality, earning recognition as a strategic “operator” by peers and leadership.
• Demonstrates curiosity at every opportunity to deeply understand the customer—uncovering their behaviors, motivations, challenges, and goals—and weaves these insights into strategies…