Sales Development Manager; SDR Team Lead – Build & Scale SDR Team

Overview

We are seeking an experienced Sales Development Manager to lead, coach, and grow our Sales Development team. This team is the engine of our revenue organization, responsible for generating pipeline and developing future sales leaders at Omatic.

This is a hands-on leadership role: you’ll manage the day-to-day activities of the SDR team, analyze performance metrics, optimize outreach strategies, and collaborate cross-functionally with Marketing, Sales, and Enablement to exceed pipeline goals. You’ll also be deeply involved in hiring and developing talent—building a culture that supports both high performance and professional growth.

The position is based at the company’s headquarters in Charleston, SC.

• Hands-on leadership experience with a small manager-to-individual ratio, giving you the chance to truly shape and elevate your team.
• A critical role in Omatic’s growth, where your impact on pipeline and people development is recognized, supported, and celebrated.
• Ongoing investment in your development, with access to coaching, training, and cross-functional collaboration to strengthen your leadership skills.

• Build and maintain a team of A-Players in the Sales Development Representative roles through leading, coaching, and scaling a team of SDRs to consistently exceed pipeline and meeting targets, including recruiting, hiring, and onboarding top SDR talent.
• Develop SDRs into future Account Executives and leaders by providing ongoing training, mentoring, career coaching, and best practices to help SDRs succeed.
• Operationalize the SDR function by implementing and administering best-of-breed technologies and best practices for email and call campaigns, engagement scoring, and workflow efficiencies.
• Manage top-of-funnel pipeline creation: monitor daily activity, optimize lead qualification, and ensure SLAs and KPIs are met.
• Partner with Sales, Rev Ops, and Marketing to plan, launch, and manage lead generation campaigns, ensuring consistent messaging and continuous performance improvement.
• Demonstrate strong leadership by setting clear expectations, fostering accountability, and motivating your team to achieve results.
• Leverage data and feedback to continuously improve SDR productivity, conversion rates, and outbound effectiveness.
• Act as a cultural ambassador, leading with empathy, accountability, and a results-driven mindset.
• Apply strong problem-solving and critical thinking skills to remove obstacles, improve workflows, and support team and company growth.

• 2+ years of leadership experience within an SDR or sales organization, with a proven track record of developing SDRs into top performers.
• Demonstrated success hiring, onboarding, and scaling SDR teams in a fast-paced SaaS or technology environment.
• Successful track record as a Sales Development Representative in a technology company, with strong familiarity in generating opportunities.
• Experienced in building and developing teams, with a passion for mentoring, coaching, and supporting career growth.
• Results-driven and motivated to hit personal, team, and company targets.
• Analytical and data-driven, with the ability to make smart, metrics-based decisions that improve funnel efficiency and team performance.
• Skilled in Salesforce, Sales Loft (or comparable engagement platforms), and other digital marketing tools.
• Excellent written and verbal communication skills, with strong attention to detail.
• Known for an impeccable work ethic, high accountability, and excellent interpersonal skills.
• Bachelor’s degree preferred.
• Nonprofit sector experience or passion for mission-driven work preferred.

• Competitive health insurance, life insurance and short-term disability
• 401K with company match
• Unlimited/flexible PTO
• 12 weeks fully-paid parental leave
• Hybrid (in-office/work from home) schedule. Candidates must be local/relocate to the Charleston, SC area.