Regional Director of Sales and Marketing Senior Living

Regional Director of Sales and Marketing – Senior Living

We are looking for an experienced Director of Sales and Marketing with person-centered sales training to lead our regional teams in Iowa and Minnesota, driving occupancy targets and delivering person-centered sales training across Cassia.

At Cassia, you will be supported with the latest marketing tools, advanced sales training, and a highly supportive home office team. Our Service Standards of Respect, Excellence, Integrity, Stewardship, Compassion, Collaboration, Unity, and Innovation are the bedrock of all that we do.

Full‑time, benefits eligible. Base location Edina, MN. Must travel at least 60% of the time; company car provided. Annual salary $105,000 – $120,000.

• Lead, motivate, and coach Sales Directors to achieve occupancy goals using Team Sell and prospect‑centered sales.
• Analyze and interpret sales and marketing data with Sales Directors to develop strategies within the approved budget and drive ROI.
• Provide ongoing support and coaching to Housing Directors to foster collaboration.
• Collaborate with operations, clinical, and financial teams to achieve occupancy targets.
• Maintain relationships with development partners, investors, and company employees.
• Recruit, interview, and hire top sales talent.
• Guide the sales team through evolving healthcare landscape.
• Develop and implement comprehensive strategic marketing plans (social media, referrals, community outreach, internal marketing, advertising, events, reputation management).
• Coordinate development of marketing materials with Cassia’s creative team.
• Create clear and persuasive communication messages and tactics based on Cassia’s brand and community brand.
• Use CRM to assess prospect readiness and advance sales.
• Partner with Content Marketing Manager to develop public relations strategies and media relationships.
• Perform additional tasks as needed.

• Bachelor’s degree in business, marketing, health care management, or related field.
• 5+ years of successful sales and/or sales management experience; senior living experience required.
• 3+ years in sales leadership.
• Experience leading sales teams across multiple markets and/or territories preferred.
• Readiness to travel at least 60% of the time.

• Competitive pay with experience‑based raises.
• Tuition assistance & student loan forgiveness (site‑specific).
• Generous paid time off, 403(b)/401(k) with employer match.
• Comprehensive health benefits for full‑time employees.
• Employee Assistance Program with confidential counseling/coaching.
• Pet insurance.

Cassia is a nonprofit, mission‑driven senior care organization with over 200 years of experience, located in Edina, MN. We support a network of senior living communities and services across Minnesota, North Dakota, Iowa, Colorado, and Florida. Cassia values inclusivity, collaboration, and professional growth, ensuring our employees feel supported in their careers.

Cassia is an equal employment opportunity/affirmative action and veteran‑friendly employer.