General Manager Northeast

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$/yr - $/yr

• Position:
  General Manager Northeast
• Status:
  Full Time Exempt
• Schedule:
  
  Days, Monday – Friday, evenings, weekends and travel as required
• Location:
  
  Remote / Home-Based (Ideal Candidate will reside in New York City, Massachusetts or Connecticut)
• Reports To:
  
  Division Vice President East

Who We Are
From bespoke bourbon production to boundary-pushing brands, Lofted Spirits is where tradition meets transformation. Expanding on the work started by Peter Loftin in 2016, and today the number one producer of Kentucky contract whiskey, Lofted Spirits pioneered a world-class, industry-shaking approach to custom contract distillation while developing some of the fastest growing brands in American Whiskey, Bardstown Bourbon and Green River.

Lofted Spirits is challenging conventions, inspiring creativity, and empowering partners as they build their brands. With the spirits industry’s nimblest and most technologically advanced end-to-end solution for distilling, aging, bottling and supply-chain, Lofted Spirits produces more than 60 distinct recipes, controlling every point of the process to craft some of the world’s most desired and awarded whiskies.
Bardstown Bourbon Company is pushing the boundaries of innovation while honoring the traditional art of making great whiskey. With the most modern, technically advanced whiskey distillery, Bardstown Bourbon Co. combines the highest quality distillation and spirited hospitality into a modern, authentic bourbon experience unlike any other on the Kentucky Bourbon Trail

TM. Bardstown Bourbon Co. is working to push the entire industry in a direction that is more innovative, more transparent and more collaborative. Bardstown Bourbon was named Icons of Whisky Global Brand Innovator of the Year (2025), IWSC’s Worldwide Whisky Producer of the Year (2023), and the brand’s Amrut Indian Whisky collaboration, the first of its kind, was honored as the highest-rated American Whiskey by Whisky Advocate (2024).
Green River Distilling Co. is a celebration of classic Kentucky – honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSPKY-10), Green River is known as "the Whiskey Without Regrets," and enjoys a rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. proudly calls Owensboro, Kentucky home and serves as the westernmost outpost of the Kentucky Bourbon Trail

TM. Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mashbills blended to create a smooth and welcoming taste profile. Green River’s Wheated Bourbon was named Best Overall Bourbon (2025) by the New York World Spirits Competition, a true testament to the brand’s commitment to simplicity and quality going hand-in-hand.
A unified entity, Lofted Spirits is built to lead the global whiskey industry, delivering exceptional experiences through innovation, trust and transformative industry impact. Lofted Spirits joined the PPC family of companies in 2022. Learn more at

As the General Manager for the Northeast region, your primary objective is to effectively execute the strategic plan by expanding sales within the designated territory. You will lead efforts to develop personnel, foster growth, and strengthen enduring, mutually beneficial partnerships with our accounts and distributors, all while exemplifying the core values of trust, team, accomplishment, fun, and agility. Your responsibilities include direct sales management for both Bardstown Bourbon Company and Green River Bourbon.

Daily activities should support distributor engagement and communication, maintain open dialogue with key partners across your region, including business development managers in each area, along with prominent on-premise and off-premise accounts. You are tasked with acquiring new business within existing and new accounts and…