Promise Community Commitment Manager

Love Promise Community Commitment Manager

Join to apply for the Love Promise Community Commitment Manager role at Subaru of America

Develops national and retailer programs and activations that support Subaru’s goal of being More Than a Car Company and helping our retailers become More Than a Car Dealer in their local community, a key component of Subaru's brand strategy. The position requires both Brand Management and Partnership Marketing Manager expertise, and leads relationships with national non‑profit/charity partners while serving as the Love Promise program lead for assigned pillars, providing strategic and messaging direction across all marketing channels.

• Manages national programs and partners related to assigned Subaru Love Promise pillars, acting as the main point of contact between partner organizations and Subaru of America and building partnership relationships with key stakeholders.
• Leads program development, defines retailer cost structure, and partners with Legal to draft and negotiate contracts with partners.
• Leads program campaign planning, defines activation logistics, and briefs executive leadership and retailer field teams at company‑wide meetings such as National Training Conference, National Business Conference, Regional Organizational Meetings, and all‑Field calls.
• Develops success measures, tracks impact data, prepares national impact statements, and updates pillar messaging.
• Leads across internal Marketing teams to ensure strategic elements are carried out in Love Promise programs and campaigns by determining strategy and disseminating relevant information to stakeholders to promote activations in paid and owned channels, including Corporate Communication/Public Relations, Advertising, Media, Corporate Social Responsibility, Relationship Management, Creative Services, and other channel owners.
• Partners with Creative Agency of Record to oversee Love Promise creative concepting and execution of national and retailer marketing assets.
• Maintains responsibility for leading post‑activation/campaign recaps to inform future initiatives, optimize programs, and define best practices.
• Develops and manages relationships with organizations that align with Subaru's brand, performs prospecting and outreach actions to potential partners, and makes recommendations to SOA executives for new strategic partnerships.
• Responsible for Share the Love area of focus: develops annual contracts with national charity partners, creates contract deliverables supporting Subaru’s path to becoming More than a Car Company and More than a Retailer, serves as liaison for internal Advertising Production team and non‑profit, guides non‑profits on awareness and activation ideas, shares best practices, and plans meetings and presentation ceremonies with non‑profit and SOA executives.

• Partners with SOA Field and SOA Training on Love Promise opportunities and provides guidance and direction.
• Partners with SOA Advertising Production team on content capture opportunities that help Subaru tell the story of Love Promise.
• Partners with SOA retailers and their staff members, leading the Love Promise effort by cultivating relationships and serving as main point of contact between retailers and SOA.
• Manages budget for assigned programs.

• Experience in Brand management.
• Experience in Partnership Marketing management.
• Exceptional project management skills.
• Exceptional communication and presentation skills.
• Ability to build strong relationships.
• Ability to work and influence across departments and teams.
• Ability to think strategically and manage execution.
• Demonstrated leadership qualities.
• Tenacity in helping to advance Subaru's interests.
• Understanding of how non‑profits operate.
• Understanding of retailer operations.

Bachelor's Degree and at least 8 to 10 years of relevant experience required.

• Office
  
  Location:
  
  Camden, NJ (Greater Philadelphia Area)
• Hybrid Role: Remote work 2 days per week (after 90 days) – Wednesdays & Fridays
• Travel Required: 25%

The recruiting base salary range for…