Marketing Events Manager

Overview

Marketing Events Manager Los Angeles San Francisco

Job

A firm is looking for a Marketing Events Manager to join our team in our Los Angeles, San Francisco, Seattle, New York, or Washington D.C. offices. We offer a hybrid work engagement with two days of remote work, and three days in-office. The Marketing Events Manager is responsible for leading the planning, execution, and evaluation of firm-wide events that support our marketing, client engagement, and business development objectives.

At this firm, you will find challenging assignments, opportunities for professional growth and community involvement, and a culture of inclusion. This firm fosters inclusiveness and authenticity. Regardless of position, everyone here has a voice and the support is unparalleled.

• Develop and execute a comprehensive events strategy aligned with the firm’s marketing and business development goals.
• Partner with marketing and business development teams and practice group leaders to identify event opportunities that support client relationship-building and thought leadership.
• Develop and drive the adoption of scalable guidelines, streamlined processes, best practices, and standard operating procedures that elevate client event execution across the organization.
• Compile potential opportunities for new client event programs that align with integrated marketing campaigns.
• Develop and execute novel event approaches to drive client engagement through events.
• Supervise, mentor, and develop a team of two Senior Marketing Event Planners.
• Allocate workload, oversee performance, and support professional growth of team members.
• Develop and manage event budgets, track expenditures, and report ROI metrics.
• Work with CRM and business development teams to support pre- and post-event communications, contact targeting, and performance analytics.
• Work with the Marketing Operations team to manage event technology and vendor relationships, and identify interactive technologies to engage audiences.
• Monitor and measure event metrics and prepare reports on event performance and key learnings to inform future planning.

• Bachelor’s degree in Marketing, Communications, Hospitality, or a related field.
• Minimum of 8-10 years of event management experience, preferably in a law firm, professional services, or corporate setting.
• Proven experience managing a team and overseeing multiple complex events simultaneously.
• Strong organizational and project management skills with keen attention to detail.
• Excellent communication and interpersonal skills, with a client-service mindset.
• Ability to work effectively under pressure and manage tight deadlines.
• Proficiency with event management software (Cvent), Microsoft Office Suite, and CRM systems (e.g., Deal Cloud or similar).
• Willingness to work outside standard business hours and travel occasionally for events, as required.