Head of Growth; D2C​/Performance Marketing - Vollzeit - remote

Head of Growth (D2C / Performance Marketing) – 100% remote

Join everydays GmbH as Head of Growth and lead our D2C performance marketing strategy from a fully remote base.

• Meta Ads – scaling, creative systems, attribution
• Native Ads – Taboola, Outbrain
• Influencer Marketing – performance + brand
• Google Ads – search, You Tube
• Performance metrics – NC‑ROAS, CAC, aMER, MER, CLV, data‑tracking (GA4, Triple Whale, server‑side)

• Own Growth & Acquisition strategy across all channels – develop, iterate, and scale
• Identify top growth levers, decide when to iterate, scale or stop
• Collaborate closely with CEO, Retention & Product teams on product‑growth integration
• Lead and develop the Acquisition team – clear roles, KPIs, hiring, coaching, process optimisation (testing, learnings, feedback loops)
• Drive direct‑response principles, funnels, offers, creatives and landing pages to maximise CLV

• 7+ years in D2C performance marketing, with proven growth ownership at a 25+ M€ brand
• Deep understanding of marketing mechanics, direct response and multi‑channel strategy (not only Meta)
• Experience managing a monthly marketing budget of ≥ 700 k€
• Strong data‑driven decision making, familiarity with attribution tools (GA4, Triple Whale)
• Experience hiring, coaching and scaling an Acquisition team
• Owner mentality – operating with full ownership rather than merely executing

• 100% Remote – work from home, travel or co‑working space
• Variable compensation & success participation that rewards real impact
• Flexible hours – plan your work around your life
• High degree of autonomy – your decisions are trusted
• Direct collaboration with the CEO and a high‑quality, ambitious team
• Full professional setup – we provide equipment and software as needed