Assistant Brand Manager; Dog), Pet Nutrition

Assistant Brand Manager (Dog), Pet Nutrition

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Job Description:

The Assistant Brand Manager is responsible for developing and capitalizing on opportunities that lead to the achievement of long‑term profitable growth for assigned brands and/or portfolio. This is accomplished through consumer and market data analysis that supports the development, recommendation, and planning for implementation of strategies and programs to support business objectives across the portfolio.

• Brand Management (strategic planning, business leadership, brand plan creation and leadership)
• Financial Management (P&L management, budget tracking)
• Innovation (product and packaging, developed locally or global adaptation)
• Consumer, Category and Customer Insights (business analysis, data to insights)
• Business Planning (annual planning, monthly business analysis and planning)
• Retail Strategy
• Cross‑functional collaboration and leadership

This role is based in the Bolton office with regular in‑office collaboration expected. Flexibility is a key enabler—empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

• 2‑3 years of experience in Marketing/Sales
• University degree required (preferably in Business/Marketing/Brand Management)
• MBA an asset
• Experience in brand marketing in international FMCG companies
• Excellent analytical, presentation and communication skills
• Experience managing several different and complex projects at the same time
• Experience with Nielsen, Numerator data an asset
• Ability to identify and understand P&L, and identify key financial business levers
• Successful engagement of cross‑functional teams
• Fluent in English

• Responsible for the development and deployment of brand strategies that accelerate growth of the portfolio to deliver on short and long‑term corporate goals.
• Coordinate and develop long‑term strategic plans and in‑year brand plans, with support of Director. Requires analysis of general market, consumer research, competitive trends and development of objectives and strategies for all key functional areas of the business (product, pricing, availability, media, communications, and tactical promotions).
• Develop and execute consumer communication plans, including adapting advertising as appropriate in partnership with the global team, and driving convergence of creative and media.
• Execute above‑ and below‑the‑line campaigns with a strong focus on digital.
• Evaluate performance of executed programs and communication campaigns to ascertain effectiveness for continuous improvement.

• Manage brand P&Ls to deliver topline and profit targets, focusing on quality growth with a category growth mindset.
• Represent the portfolio and brands through the S&OP+ process (portfolio management reviews).
• Lead cross‑functional team through category analysis, planning, portfolio review, risks and opportunities, escalating critical decisions.
• Manage fiscal budgets within guidelines set by Senior Management including Packaging, Advertising and Consumer Promotion. Influence all areas of the P&L.
• Continuously work toward improving product margins, locally and in partnership with regional and global partners, through identification of opportunities from concept development to final product.

• Lead the project management for product initiatives, including cross‑functional leadership.
• Lead development and execution of strategies related to new product launches within the portfolio, identifying and validating winning propositions, and producing launch strategies within the Canadian Market.
• Lead relationships with Mars global and regional counterparts to best leverage global innovations, plans and expertise, and to share Canadian best practices.
• Continuously liaise with regional and global teams to identify long‑term business building opportunities and ensure local marketing is consistent with Global frameworks.

• Partner with CMI and Category Leadership to command a superior consumer & category…