Regional Director of Personal Training

Benefits

• 401(k) matching
• Bonus based on performance
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Training & development
• Vision insurance

Project Lift is hiring a Regional Director of Personal Training for each of our operating regions. This is a hands‑on leadership role focused on developing Personal Trainers, improving training quality, and supporting PT Sales Managers across Retro Fitness clubs.

We’re looking for a leader who loves coaching trainers, improving client experience, and building a strong, service‑driven PT culture.

• Develop and coach Personal Trainers on session quality, cueing, programming, and communication
• Lead hands‑on training, workshop days, and weekly development sessions
• Provide dotFIT supplementation training and integrate it into PT coaching
• Support PT Sales Managers with Welcome Workouts, pacing, follow‑up, and PT sales flow
• Visit clubs 3 days per week to shadow sessions and coach PT teams
• Ensure clubs meet key PT performance standards (WW booking, show rate, close rate)
• Lead a Quarterly PT Academy for all PTs and PT Sales Managers in the region
• Partner with Regional Managers and Club Managers on staffing and PT execution
• Track PT performance and submit weekly updates to leadership

• Trainers delivering consistently high‑quality sessions
• Strong client retention and renewal results
• PT Sales Managers supported and aligned on execution
• Clear development paths for trainers within the region
• PT EFT and PIF revenue goals achieved
• A positive, accountable PT culture across all clubs

• 3+ years of multi‑club Personal Training leadership
• Strong coaching and training ability—comfortable developing PTs at all levels
• Experience with PT sales, Welcome Workouts, and client retention
• dotFIT knowledge (or willingness to become certified quickly)
• Nationally accredited PT certification (NASM, ISSA, ACE, NSCA, ACSM, AFAA)
• CPR/AED certification
• Ability to travel across your region 3 days per week
• Strong communication, organization, and leadership presence

Base salary + Annual bonus, paid quarterly

Project Lift operates Retro Fitness clubs across Texas, Florida, and New York, backed by Black Rock. Our mission is to build high‑performing, service‑first clubs where PT teams are developed, supported, and empowered to impact members’ lives.

If you’re passionate about developing PT talent and love being in the clubs, we’d love to speak with you.

Flexible work from home options available.