Head of Marketing & Sales - Elizabeth Finn Homes

Head of Marketing & Sales - Homebased with regular travel

Annual Salary: £70k - £75k+ company car or car allowance + benefits

Permanent, Full-time- 35 hours a week

Elizabeth Finn is a leading care provider providing exceptional care throughout our eight prestigious care homes. Our company values are Bring Love, Inspire More, Act with Purpose and Welcome All.

We are looking for an inspiring and visionary Head of Marketing & Sales to shape the way our residents live, love, connect and celebrate life across all our homes.

We have a dedicated and well-trained Head Office team supporting an excellent standard of person‑centred care for our residents. As a Head of Marketing & Sales joining our diverse team who are proud of the difference we make to our residents you will:

• Develop the multi‑year marketing & sales strategy, delivering it through measurable annual plans aligned to the organisational strategy and profit‑for‑purpose mission
• Champion occupancy, driving enquiry growth, pipeline quality and conversion through a consistent and welcoming resident and relative journey from enquiry to admission
• Develop and monitor key success measures, as well as monitoring marketing and sales confidence and competence in our homes
• Manage the Elizabeth Finn Homes brand, ensuring consistency of message and tone across all mediums and formats
• Produce high quality, resonant content that showcases our wonderful resident experience, colleague stories and leadership in the care sector
• Proactively develop each home’s community engagement approach to maximise lead generation and wider visibility of our brand
• Build on Elizabeth Finn Homes’ existing local and national reputation through various approaches including thought leadership and case studies
• Ensure our digital presence across a range of platforms is delivering lead generation and local referrals through a range of approaches including SEO, Google Analytics etc
• Manage a range of third‑party marketing resources to be high performing and value for money
• Provide the wider leadership with regular competitor and market intelligence to assess and adjust our position within the market as necessary
• Develop a consistent approach to internal communications, developing mechanisms to share and celebrate our residents, our people and our homes regularly to support overall engagement
• With the People Team, promote our employee value proposition to ensure engagement with new and existing talent
• Lead and develop a small, high‑performing marketing and sales team that delivers impactful content
• Manage the annual marketing & sales budget, ensuring solid return on investment across all areas
• Be part of the Senior Management Team, contributing to the wider management and leadership of the organisation

• Experience of leading the marketing, sales communications or brand management for an organisation, ideally within the care or healthcare sector
• Experience of delivering occupancy, sales growth or commercial performance
• Experience of managing brand, PR, digital marketing and employer brand activities

For more information on working in our team or to have an informal chat please contact us on .

Interested candidates are invited to submit their CV alongside a brief cover letter that considers their suitability for the role and how they work in line with our four values of bring love, welcome all, inspire more, act with purpose.

The Final date to receive applications is by 5:00 pm on the 6th January 2026
to .

The first stage of the process will be an interview via Teams and held in the week commencing 12
th
January 2026.

The second stage of the process will be held in person at our Halliwell Care Home the week commencing 20
th
January 2026.

• Fully paid induction programme
• Enhanced pay for family leave
• Flexible hours
• 31 days holiday per year plus Bank Holidays
• Group pension plan with option to join the more generous scheme with a 9% employer contribution on a salary sacrifice basis
• Occupational sick pay after probation
• Opportunity to join company healthcare and cash plan schemes
• Car Allowance or…