VP of Product Marketing

VP of Product Marketing (Remote, US)

Loan Pro

Why Loan Pro

“We want to change how the future of finance works. We’re working to change finance to be highly personalized. It changes who has access to capital. It changes personal finances. It can have a ripple effect on everything you do. Loan Pro unlocks finance.” - Rhett Roberts, CEO

What You’ll Own

As the Director of Product Marketing at Loan Pro, you will be a contributing member of the marketing leadership team focused on consistently executing on product and customer marketing. You will lead a team that’s focused on enabling revenue functions to increase our win rate and closed revenue through value-based assets. Leading a team of product and customer marketers to consistently deliver high impact and output will be crucial to your success.

As a leader within marketing, you’ll contribute to our fast growth journey and help make a huge difference in providing the platform to innovate the future of finance. Responsible for exemplifying excellent customer service and the Company core values, culture, policy and procedures at all times.

• Takes ownership of deep learning about our software, its functions, and how it fulfills our customers' needs and how they use the product. Cultivate new business relationships, maintain existing business relationships with customers and partners.
• Lead a team of product and customer marketers to consistently execute.
• Own the strategy and execution of all traditional product marketing initiatives including sales assets, competitive research, one-pagers, eBooks, and more.
• Lead sales enablement initiatives by working strategically with sales and sales enablement teams to align on product positioning and deliver comprehensive training that empowers the sales organization.
• Drive forward a go-to-market plan for new feature and product launches.
• Be an expert in value messaging and embed value in all revenue functions.
• Own the process of value engineering, leading to the generation of ROI calculators and business cases for prospects and customers.
• Be the primary point of contact between marketing and product.
• An essential function of this role requires onsite work to collaborate with other team members. Remote work can be conducted at managers discretion and in accordance with company hybrid policy.
• Other duties as prescribed - Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

• Strong experience producing value-based assets and value engineering
• 5+ years of experience in B2B organizations with consistent promotions
• 3+ years of people management experience with a strong mentorship approach
• Ability to work in a fast-paced, team environment
• Passionate about fintech
• Extreme hustle, grit, grind
• Excellent oral and written communication skills, including facilitation of group presentations, and consulting skills
• Ability to assess needs, influence, collaborate, deliver and partner at the most senior levels in the organization
• Ability to build collaborative, trustworthy relationships across functions and geographies
• Strategic, enterprise-wide and systems thinking
• Organizational astuteness and agility
• Good analytical and deductive reasoning skills
• Thoughtful leadership and strong management capabilities. Ability to influence at all levels in an organization, including Senior Executives
• Ability to consult with colleagues to identify issues, determine potential solutions, and analyze the impact on the broader organization
• Ability to build relationships across a range of styles and cultures to form networks within and outside the company
• Ability to use core technology to report information, analyze data and develop analytical models.
• Proficiency in Microsoft Office applications as well as industry-specific analysis software
• Basic understanding of the industry, with the ability to become a subject matter expert on the job
• Innovation and problem-solving skills that include the ability to develop and propose equipment-based solutions for clients

• 80% Medical/Dental
• PTO and Holiday Schedule
• HSA and 401K Match
• Wellness Rewards and EAP

Executive

Other

Product Management and Marketing