Head of Sales - FMCG

Head of Sales – UK Launch | Household Paper Brand

London (Hybrid) | FMCG | ?? Household & Personal Care | Competitive Salary + Bonus + Benefits

We’re working with a fast-growing international FMCG business that’s launching a premium household paper brand into the UK market, and they’re looking for a dynamic Head of Sales to lead the charge.

This is a rare opportunity to spearhead the UK launch of a well-established global brand, backed by a major consumer goods group. If you’re a commercial leader with a passion for building brands and winning business, this one’s for you.

• Lead the UK launch of a premium household paper brand
• Build and scale a new sales function from the ground up
• Join a high-growth business with global backing and entrepreneurial spirit
• Shape strategy, secure major listings, and drive national expansion

• Market leader in its home country with over 50 years of heritage
• Sold in 60+ countries across Europe, the Middle East, Africa, and Asia
• Known for high-quality toilet paper, paper towels, facial tissues, and more

As Head of Sales, you will:

• Develop and execute the UK sales and route-to-market strategy
• Win listings with major retailers (e.g., Tesco, Asda, Sainsbury’s) and wholesalers
• Build and lead a high-performing sales team
• Negotiate joint business plans and trading terms
• Collaborate cross-functionally to ensure brand alignment and availability
• Deliver ambitious revenue, distribution, and profit targets
• Represent the brand at trade shows and industry events

• 8+ years of FMCG sales experience (household, hygiene, or grocery preferred)
• Proven success launching or scaling brands in the UK retail/wholesale space
• Deep knowledge of UK retail and route-to-market dynamics
• Strong leadership, negotiation, and relationship-building skills
• Entrepreneurial mindset with a hands‑on approach

• A high-impact leadership role reporting to the UK Commercial Director
• The chance to shape a new category within a growing international business
• Competitive base salary, bonus, car allowance, pension, and benefits
• Hybrid working: home-based with 4 days/month in a London office

If you’re ready to lead one of the most exciting FMCG launches in the UK, we’d love to hear from you.

We are an equal opportunity employer and we encourage applications from all qualified candidates.