Digital Advertising Account Director

The Account Director, through consulting and proactive management, leads the overall strategic direction for the client. Being an expert in their assigned portfolio, the Account Director will have a deep understanding of each account’s goals, creative vision, and priorities.

• Paid digital media services (Google/BIng, Meta, Streaming/Programmatic, Tik Tok).
• Creative strategy and brand message.
• Video production coordination.
• Maintain long-term client relationships and continue rapport building with all client staff members.
• Ensure that goals and objectives are discussed with the client and that Driven Media Group’s services and initiatives are aligned to obtain those goals.
• Have a complete understanding of all products and services that Driven Media Group offers.
• Able to offer new products and services that DMG develops to increase revenue opportunities and growth of the account.
• Meet weekly with Department Heads to review accounts and prioritize client needs.
• Review all reporting with clients on a regular cadence.
• Every six weeks (or in proper rotation approved by Agency Leadership), visit clients in person.
• Continue to monitor the digital marketing ecosystem and stay on top of new trends and technologies that enter the space.
• In conjunction with Dept Head, pursue training in the field and attend webinars/classes with approval.
• Utilize project management software to the best of its ability.
• Ensure proper entry of all client data in CRM and all fields are correct in conjunction with Account Manager.
• Manage Account Manager’s daily tasks and verify that all information is correct and processes are followed.
• Lead and direct onboarding of new clients:
  • Direct/lead the onboarding call with the Client
  • Set up team Call with departments
  • De-Briefing with the executive team with notes from client pitch
• Day to Day:
  • Communicate with clients (in their preferred method) and set up performance calls.
  • Use the company’s project management system properly and proficiently.
  • Engage with Account Managers when changes/updates happen.
  • Over-communicating is imperative when updates/changes occur.
  • Handle projects assigned by management.
• Meetings:
  • Daily check-ins (one on ones) with the Account Managers.
  • Regular/weekly Account Team meetings with VP.
  • Monthly Creative meeting.
  • Monthly Media Team meeting.

Driven Media Group is a full-service advertising and creative agency in the midst of steady growth and expansion. Our services include video design and production, as well as digital media buying and execution for our clients. We also produce television and radio content for many of our clients. We go to great lengths to utilize data-driven strategies that place our ads in front of the most relevant audiences possible on behalf of our clients.

Our current clientele includes 80+ automotive dealerships and auto groups in the Mid-Atlantic region, as well as other small to medium-sized businesses outside of the automotive industry.

We are in search of people with an entrepreneurial passion, direction, knowledge, and enthusiasm for digital/traditional marketing, media production, and client success. In a rapidly growing organization, every day is different! We are an energetic company in search of team members with a willingness to help create processes and build a strong, successful company.

Driven Media Group provides paid medical/dental/vision insurance for its employees as well as a retirement plan with company match. Driven Media Group offers flexible scheduling, a hybrid/work-from-home plan, and an aggressive paid-time-off policy. We are an equal opportunity employer.