VP Marketing, Cheese and Tablespreads

VP Marketing, Cheese and Table spreads

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About Us:

Welcome to Lactalis Canada – where we take pride in being recognized as one of Forbes' 2022 top employers! Our journey revolves around enhancing the lives of Canadians through a rich variety of dairy delights, including some of Canadian’s favourite dairy brands such as Black Diamond Cheese, Lactantia Milk, Astro Yogourt, Balderson Cheese, and Cheestrings. In fact, we’re proud to say our products grace the shelves of an incredible 94% of Canadian households!

With a 140‑year legacy driven by innovation and unwavering quality, we’re seeking like‑minded individuals to join us in shaping our next chapter. Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an on‑site gym, and more!

About the opportunity:

The Vice President, Marketing is responsible for establishing and executing the brand strategy for a portfolio of businesses (dependent on the division of the incumbent).

The attributes we are looking for:

• Establish brand strategy, driving awareness, penetration and improving brand equity, through integrated marketing campaigns and a demonstrated passion to win and defend our brands versus the competition.
• Develop, present, and execute annual plans (marketing plans, strategic plans, media plans, etc). Maintain ultimate ownership of all key marketing aspects of the business (innovation, new products, renovations, advertising, production, media, promotions, etc), while respecting corporate processes.
• Develop, present, and execute five‑year long‑term plans (business and brand vision for growth including innovation plan), while respecting corporate processes.
• Build the business with key customers through directing and collaborating with Category, Trade Marketing, Sales, R&D and Supply Chain management. Present business and brand strategies to key top customers.
• Deliver monthly and quarterly reporting requirements (weekly market share reports, competitive activity, etc.) including analyses, actions, and strategic recommendations for the business for approval by General Manager and President & CEO.
• Develop, present, and coordinate corporate presentations as required including global meetings, national Sales and Marketing meetings, and Leadership Team meetings.
• Provide leadership for all divisional cross‑functional projects. Cultivate strong working relationships with both internal (such as Sales, R&D, Finance, Manufacturing, and Supply Chain) and external (such as creative agency, media planner/buyer, promotion agencies, researchers, and packaging designers) support groups.
• Manage marketing spending within assigned budget through annual planning, ensuring a budget control report (BCR) is maintained, ensuring the PME approval system is respected, and reviewing SAP IOs with Finance.
• Represent Lactalis Canada with industry groups to ensure Lactalis’ corporate and brand(s) goodwill is protected (such as:
  Dairy Farmers, Kid’s Help Phone, Heathy Active Living Initiative, Concerned Children’s Advertisers, Grocery Foundation, Heart & Stroke Health Check, grocery trade publications, etc).
• Ensure spending strategies and field executions are in line to grow the business by collaborating with Trade Marketing and Sales to analyze the business and develop action plans.
• Own and drive the innovation agenda for their division, striving to achieve division targets for innovation growth as a percent of total top line targets.
• Manage a team (may include Directors, Managers, Associate Managers, Assistant Managers and Coordinators) by conducting hiring, reviewing performance, and providing feedback, determining training and development needs, and providing work direction, coaching and mentoring.

What you will bring:

Education & Experience

• University degree (MBA preferred)
• Minimum fifteen (15) years progressive experience in consumer‑packaged goods including senior marketing

Knowledge, Skills, and Abilities

• Advertising knowledge – Ability to effectively…