Managing Director - Retail Media & AdTech; Bentonville, AR or Chicago, IL

Managing Director

Remote position in Bentonville, AR (US) | Sales

Ground Truth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at

At Groundtruth, we believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team here.

You’re a strategic and hands-on sales leader with a strong background in media and mobile advertising. You know how to drive revenue, build and mentor high-performing teams, and develop meaningful relationships with agencies and brands. You combine strong business acumen with deep product knowledge and a passion for helping clients succeed. You're comfortable leading complex deals, guiding sellers through growth, and contributing to a positive, performance-driven culture.

You're ready to lead with impact and scale success across your team and territory.

• Manage a team of 3-6 sellers responsible for driving revenue by generating new business through prospecting, managing and growing existing accounts
• Direct, train, lead and motivate the team that will engage with agencies and direct clients
• Develop strategic account plans to grow assigned territory, vertical and account lists
• Enable the team to identify, source, pitch, define, negotiate, close and manage mobile advertising revenue
• Educate the sales team, as well as the marketplace, about advanced mobile-location media technology and solutions
• Establish sales objectives by forecasting and developing annual sales quotas for sellers within the territories based on account/agency knowledge and past spending
• Build quarterly attack/strategy plans with each individual seller that are measurable, attainable and actionable
• Develop career pathing guidelines that allow sellers to have a clear vision in what needs to be done in order to get to the next phase of their career
• Train, mentor, counsel and discipline employees in order to stay on plan for the year and hit company goals
• Lead negotiations to build larger agency and client partnerships.
• Develop deep relationships with senior leadership and executives at agencies and direct clients
• Communicate team needs to senior-level leadership and executives in order to maintain a high-level of morale
• Expertly communicate Ground Truth capabilities, differentiators and the entire product suite effectively to clients through various means (email, phone, in-person, conferences, networking events, etc.)
• Contribute to the products’ GTM strategy and product roadmap by providing market insight and client feedback to the respective teams
• Represent Ground Truth through thought‑leadership opportunities at conferences (panel participant, moderating round‑tables, speaking engagements) and agency‑wide education/leadership sessions
• Culture is key at Ground Truth – prepare to contribute and help further develop the culture of the entire sales team and broader company

This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.

• Bachelor’s degree in Advertising, Marketing, Business or similar relevant field and advanced degree preferred, but not required
• 5-7 years active sales and/or may consider multiple years relevant experience at a media sales company with a proven track record of success as an individual contributor and/or player‑coach and at least 2 years managing a successful sales team
• Strong network of agency and client‑direct contacts throughout territory and…