Regional Director

Assignment Focus

The preferred candidate for this position will be a resident of California or California-adjacent territories.

The Regional Director is responsible for the financial success of the franchise networks within their Region. This is achieved by developing strong relationships with franchisees, their key operators, General Managers, and teams to guide them to learn and follow the Franchise System, which consists of specific tools, resources, policies, procedures, and education that will help ensure their success. Regional Directors are primarily responsible for sales production-related activities through hands-on training development, including local workshops and mentoring.

Regional Directors also help guide marketing and lead generation activities and are responsible for helping maintain and execute company policy as it relates to day-to-day operations. Regular review of profit and loss statements and other Franchise systems software platforms must be mastered to drive financial success. Managing and coordinating gym-level travel and expense reports and other administrative functions is required, along with approximately 50-60% of their work schedule allocated to field travel.

Through a respectful, constructive, and energetic style, guided by the objectives and core values of the company, the Regional Director provides training and development support to the Franchisee and gym management team to ensure that the franchise group maintains the proper operational controls, administrative functions, procedures, and systems to effectively grow and to ensure operational efficiency.

• Represents the company with the highest level of integrity with all franchisees, clients, investors, vendors, and business partners. Makes recommendations on locations to visit that need training support.
• Completes all gym visit training and follow-ups to ensure the Franchisee and gym management team are executing on the Franchise system.
• Help new gyms set up presales, pricing, local grassroots marketing outreach, and new gym openings.
• Manage the Regional Mystery Shop Program and Regional Net Promoter Score (NPS) Program.
• Ensures all gym staff are meeting Crunch Connected adoption requirements.
• Maintains monthly reports of franchise production and manages performance through Key Performance Indicators (KPIs).
• Routinely assist Franchisees and gym locations by looking for opportunities to increase revenues and decrease expenses.
• Ensure that all gyms follow company procedures.
• Assists in overseeing gym social media for compliance issues.
• Understand and enforce the integration of all new policies, procedures, systems, protocols, and training.
• Help Franchisees set and attain short and long-term operational and staffing goals.
• Ensures consistent delivery of service in accordance with Crunch standards.
• Continuously inspire, train, and motivate franchisees and their staff.
• Ensure that facility management meets the high standard of member experience.
• Ensure that all facilities are operated in accordance with all local, state, and federal laws.
• Executes proper administration and timely submission of all reports, documentation, and information.
• Assist in planning and execution of presales, conversions, gym expansions, and new openings.
• Follow all policies and procedures in the Employee Handbook.

• Effective communication, organization, and leadership skills for multi-location organizations.
• Experience with developing systems, policies, procedures, and manuals for multi-location organizations.
• Elevated level of technological skills.
• Experience with Microsoft Outlook, Word, Excel, and PowerPoint.
• Fitness industry experience preferred.

This is a remote position.