Vice President, Global Brand Marketing

Position: Vice President, Global Brand Marketing (Hybrid Role - New York)
OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role:

OLAPLEX is seeking a visionary and business-savvy Vice President, Global Brand Marketing to lead the global brand and category strategy across Wash Care, Styling, and Seasonal portfolios. This role is central to shaping the next chapter of the Olaplex brand - translating science-led innovation into emotionally resonant storytelling and breakthrough marketing campaigns that drive global relevance, performance, and loyalty.

Reporting to the SVP, Global Marketing & Operations, the VP will oversee a team of Directors, Managers and cross-functional partners to deliver best-in-class brand strategy, portfolio management, campaign development, and category expansion. This leader will define how Olaplex shows up across multiple franchises and channels, ensuring cohesion across brand storytelling, category growth, and regional execution.

Key Responsibilities

Global Brand & Category Leadership

* Strategic Brand Stewardship:
Define and evolve the long-term brand and portfolio strategy across Wash Care, Styling, and Seasonal franchises, ensuring alignment with Olaplex's purpose, business goals, and global growth ambitions

* Cross-Category Vision:
Lead a unified storytelling approach that connects individual categories under a cohesive brand world. Drive synergy between functional benefits, emotional storytelling, and scientific credibility

* Portfolio Management:
Partner with Innovation, R&D, and Commercial to prioritize innovation pipelines, franchise expansion, and lifecycle management across multiple categories

* Product Concepting:
Oversee early-stage product positioning, naming, and claims development across all owned categories, ensuring every concept ladders to the masterbrand platform and has clear competitive distinction

* Consumer & Professional Integration:
Ensure balance between pro credibility and consumer accessibility, reinforcing Olaplex's authority and expanding reach across retail and professional audiences

Go-to-Market Leadership & Campaign Leadership

* Creative Platform Development:
Partner with SVP, Creative, and external agencies to evolve and expand Olaplex's global creative platform, ensuring cohesion across categories while allowing for franchise and/or product differentiation

* Messaging Architecture:
Define overarching message hierarchies across categories, campaigns, and markets. Ensure scientific proof points and emotional storytelling are integrated consistently into all brand communications

* Campaign Development & Toolkits:
Lead the creation of global campaign concepts, launch toolkits, and full-funnel content frameworks that guide regional execution. Ensure balance between hero campaigns and always-on storytelling

* Cross-Functional Leadership:
Drive alignment across Creative, Media, Education, Communications, Commercial, Finance and Regional Marketing teams to ensure category launches and brand campaigns are cohesive and strategically sequenced throughout the year

* Global-to-Local Adaptation:
Partner with regional and/or channel teams to adapt global assets for market needs while maintaining brand consistency

Innovation & Commercial Integration

* Upstream Partnership:
Collaborate with Innovation and R&D at the concept and feasibility stage to influence the innovation roadmap and ensure consumer, stylist, and competitive insights inform development priorities

* Commercial Planning:
Partner with Sales and Global Operations to ensure franchise health, launch timing, and portfolio priorities align with business and channel strategies

* Lifecycle Management:
Oversee post-launch performance reviews, ensuring key learnings inform future product, campaign, and content development.

Insights & Category Intelligence

* Competitive Landscaping:
Stay at the forefront of global beauty, professional, and lifestyle trends to identify whitespace and future growth opportunities

* Consumer Understanding:
Leverage research and insights to inform category strategy, messaging evolution, and content frameworks that resonate across generations and regions

* Performance Analysis:
Partner with Media, Commercial, and Finance to translate marketing performance data into actionable business and creative optimizations

Budgeting & Business Accountability

* Investment Oversight:
Lead annual brand and category budget planning across multiple portfolios, ensuring alignment with corporate objectives and ROI discipline

* Performance Metrics:
Define, track, and optimize KPIs tied to brand equity, category health, and…