Brand Manager

Brand Manager – Jelly, Jams & Spreads

Join the Welch’s team as a Brand Manager supporting our Jelly, Jams and Spreads portfolio, one of our critical growth platforms.

We are looking for a Brand Manager to manage strategy, leadership, and performance of the Jelly, Jams and Spreads platform. This role builds, executes a three‑year strategic roadmap and drives growth for the portfolio.

The position is based out of our Waltham, MA headquarters. The company schedule includes three days in office and remote work on Thursdays/Fridays with additional flex days.

• Develop and execute overall strategic direction and communicate to leadership, sales and operational teams.
• Formulate short‑term and long‑term business objectives, collaborating closely with internal teams, external partners and agencies.
• Plan and manage marketing campaigns, monitor in‑market performance to meet objectives.
• Oversee platform business reporting, IMC budgets, P&Ls, forecasts and adjust plans to achieve profit, volume and net sales growth targets.
• Monitor competitive activity and develop contingency plans to protect market position.
• Use consumer insights and analysis to identify ‘white space’ opportunities and translate them into key initiatives.
• Prioritize strategic initiatives and project resources to drive impactful growth.
• Lead cross‑functional teams and align them with organizational priorities.
• Develop and coach one direct report.
• Occasional travel up to five percent of the time.

• Consumer‑centric leader with a strong drive, passion and self‑motivation.
• Strategic thinker with deep understanding of business dynamics and market trends.
• Highly skilled in analyzing consumer behaviors and translating insights into actionable strategies.
• Proactive problem solver balancing analytical rigor and creative thinking.
• Results‑driven and focused on delivering business objectives.
• Collaborative leader adept at cultivating strong internal partnerships.
• Influential at all levels, tailoring communication for diverse audiences.
• Project management expert with a proven track record of delivering complex initiatives.
• Analytical mindset turning data insights into strategic business actions.
• Dedicates people leadership, mentoring and developing high‑performing teams.

• BS/BA required; MBA preferred.
• 5+ years developing and commercializing new products and platforms.
• CPG industry experience strongly preferred, specifically in Food and Beverage.

• Bold purpose and vision for the future.
• Inclusive culture where you belong and can be your best self.
• Passionate community encouraging voice and impact.
• Hybrid work model – flexible and collaborative.
• Paid Time Off and holidays.
• Paid Volunteer Time Off – 40 hours for all non‑union employees.
• Development & advancement, Linked In Learning and informal learning opportunities.
• Competitive base salary and annual incentive plan.
• 401(k) with generous company match.
• Flexible benefits from day one.
• Health, dental & vision insurance, HSAs, life & accident insurance.
• Employee Assistance Program.
• Tuition reimbursement program.
• Additional benefits through Perks at Work.
• Paid parental (and adoption) leave after 12 months.

The anticipated hiring base salary range for this position is $140,000 to $150,000 annually for US-based employees.

Welch’s is an Equal Employment Opportunity Employer. We are committed to employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.