Director, Care Strategy & Innovation

Role

Title:

Director, Care Strategy & Innovation

Manager: VP, Growth

Location: Remote position; NY, LA, SF preferred but not required

Overview

At Tia, our mission is to transform women's healthcare by designing services that members want, need and most importantly, improve their lifespan and healthspan. As a Director on the Care Strategy & Innovation (CSI) team, you will play a pivotal role in shaping the strategic direction and ensuring that care products are not only designed to meet members' needs but are actively utilized, driving retention and delivering on our mission of whole-person, integrated care.

The Director, CSI serves as a primary strategic partner to the clinical, operations, and business operations teams, ensuring we effectively design and deliver exceptional value for our two core users: patients and providers. You will define the care strategy to achieve business and mission goals, translate market insights into product strategy, and oversee end-to-end development, measurement, and scaling of care products.

• Define and own the strategic vision and roadmap for Tia's care offerings, ensuring alignment with company mission and market dynamics.
• Drive demand generation and utilization, translating clinical value into measurable growth and member loyalty.
• Translate overarching business strategy into actionable, innovative care strategies.
• Deeply understand the market and competitive landscape to inform strategic decisions and identify new areas for innovation.
• Lead the lifecycle of care products—from concept and design to launch, performance evaluation, and continuous iteration.
• Communicate product performance to stakeholders using dashboards, qualitative feedback, and reports.
• Serve as the primary liaison across clinical operations, finance, brand, design, and marketing to bring care products to fruition.
• Drive cross-functional decision-making, process implementation, and documentation to empower design and product teams.
• Lead strategic product launches in partnership with marketing, defining positioning and messaging.
• Ensure consistent education across the organization about user, market, and product lines.

• Visionary strategic thinker with experience driving demand and utilization for complex service-based products.
• Proven ability to translate high-level business strategy into concrete, actionable care strategies and roadmaps.
• Exceptional data analysis and performance management skills, including hypothesis generation and rapid iteration.
• Demonstrated ability to lead and influence large-scale, cross-functional initiatives in highly matrixed environments.
• Deep expertise in product management principles and optimizing operational workflows within a healthcare context.
• Experience across care strategy domains such as service line development, membership programs, or strategic integrations.
• 8+ years of progressive experience in product management, strategic program management, or service line development within healthcare.

• Significant increases in utilization, retention, and measurable health outcomes driven by data-informed iterations.
• Care strategies that consistently align with member needs and business goals, reflecting a responsive roadmap informed by insights.
• Exemplary cross-functional collaboration leading to high-quality care experiences across the organization.

• Unlimited vacation
• Free Tia membership
• Competitive stock option package
• $300 one-time WFH stipend
• $50/month phone and internet reimbursement
• Medical, dental, and vision benefits
• 401k program (no matching at this time)
• Top-of-the-line 13" Mac Book Pro
• Travel stipend for team off-sites

Tia is committed to pay equity and pay transparency. Tia is an equal opportunity employer. We do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status. These statements are required to comply with federal and state equal‑employment‑opportunity laws.