Media & CRM Manager - FTC

Job Title

Performance Media & CRM Manager - FTC

George House

Full time

Fixed Term

37.5

Competitive salary plus benefits

Brand/Product Management

14 February 2026

This is a 12 month maternity cover

“Let’s find your role”

Looking for an experienced Performance Media and CRM Manager to join our Customer team, with a focus on driving customer acquisition, engagement and retention across our Clothing and Home categories.

This role is ideal for someone who combines strategic thinking with hands-on execution, has a deep understanding of performance channels and CRM best practice, and enjoys working cross-functionally in a fast-paced retail environment.

You will:

• Own the strategy, planning and delivery of performance media and CRM campaigns across both clothing and home
• Manage and develop two direct reports, supporting their growth and delivery
• Work closely with external media and CRM agencies to brief, optimise and review channel performance (including Paid Search, Paid Social, Display, Affiliates, and Email)
• Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns
• Use data and insights to inform targeting, segmentation, and personalisation strategies across CRM and performance channels
• Complete weekly reporting of CRM performance, analyse KPIs and make recommendations for future campaigns
• Lead test and learn roadmaps to improve campaign efficiency, engagement and customer value
• Partner with agency teams to monitor performance media KPIs and extract actionable insights
• Champion customer-first thinking and ensure all activity aligns with wider brand strategy and commercial goals

"Let s find out about you"

• Proven experience in managing multi-channel performance media (especially Paid Search and Paid Social) and CRM programmes in a retail or e-commerce environment. Experience in Fashion or Home preferred but not essential.
• Strong agency management experience across both media and tech partners
• A strategic mindset with the ability to interpret data and turn insights into action
• Confident using performance and customer data to influence decision-making and stakeholder conversations
• Comfortable building relationships and working with cross-functional teams including trading, e-commerce, brand, and analytics
• Line management experience with the ability to support and develop a team
• Strong communication, planning and organisation skills
• A self-starter who thrives in a fast-paced, commercial environment
• Previous experience managing multimillion-pound performance media budgets

Everything you ll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• Company Car allowance of £5,700
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves