Head of Audience Strategy

Overview

Join to apply for the Head of Audience Strategy role at Alzheimer's Society
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This range is provided by Alzheimer's Society. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

This range is provided by Alzheimer's Society. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Contract: Permanent

Location: Home Based

Applications Close: 23:59 on Monday 3rd November

Are you an engaging leader with the ability to motivate your teams, influence senior stakeholders and champion the power of strategic audience development? Do you want to be part of our once-in-a-generation opportunity to beat dementia by driving growth and impact through audience strategy?

About the role

We are recruiting for a Head of Audience Strategy to join on a permanent contract. This is a home-based role working full-time, 35 hours per week, with occasional travel required for team and stakeholder meetings and events.

The last few years have seen unprecedented growth in the public profile of dementia, driven in part by the growing size, impact and ambition of Alzheimer’s Society – the UK’s leading dementia charity. We now need to ensure that everyone who needs dementia support today can access it, while improving our ability to attract, engage and retain the donors, volunteers and campaigners who so generously give money, time and voice to deliver enduring change.

Crucial to this is strategic audience development: driving growth by being clearer about who we need to engage, why, and how.

As Head of Audience Strategy, you will develop a comprehensive strategy that delivers a step-change in the maturity and effectiveness of audience insight at Alzheimer’s Society. Built on a range of high-quality insight, data analysis and modelling, the strategy will reflect the evolving relationship to dementia and our Society among the public and other key external stakeholders.

You will work to identify the priority groups we need to engage to drive sustainable growth across all areas of engagement. You and your team will support teams to develop acquisition and engagement strategies which feel truly audience-led, orchestrating warm supporter communications and journeys which ensure we’re growing the right audiences to meet our objectives.

A priority will be ensuring that teams have the right tools to understand, segment and target their priority audiences. You will also be responsible for supporting teams to generate high-quality evaluations of activity in relation to audience goals – using these to capture new insights that improve our overall understanding and demonstrate the value of your team. At all times, you’ll act as an articulate champion of the power of audience strategy.

You will lead senior conversations across the Society about what we know and wish to achieve with our audiences and constantly seek opportunities for your team to support others to enhance their impact and deepen their engagement.

We have provisionally scheduled the first stage of interviews for this role to take place on Wednesday 19th and Thursday 20th November.

About you

Joining us, you’ll have experience in developing and implementing audience or engagement strategies, and extensive experience of diverse qualitative and quantitative research methods and data analysis. You will also be able to demonstrate proven ability to synthesise these insights and apply them to all levels of the marketing funnel, across cold and warm audiences.

Crucially, you’ll be able to build positive relationships, influence key stakeholders and use your communication and leadership skills to manage and motivate cross-functional teams. You’ll be able to take a holistic view across the areas you manage and use this insight to contribute to organisational strategy through an audience development lens.

You don’t need to have a background in the charity sector, and you may or may not have a connection to dementia, you might be an accomplished Audience Insight professional looking for progression or be an established senior leader in this area already. We’re…