Retail and Engagement Manager

Retail and Engagement Manager

Grade D - £45,091 – £53,460

Consultation grade – subject to formal evaluation under the Equal Pay Programme

Working 36.5 hours per week

Are you an experienced retail manager ready to help shape the future of Birmingham’s Destination Parks visitor centres?

You will lead the development and delivery of creative retail strategies that maximise income generation while enhancing the visitor journey. Additionally, you will drive compelling marketing initiatives, using digital platforms, website content, and social media campaigns to grow audiences, build engagement, and showcase everything our destinations have to offer. This brand‑new role sits at the heart of a transformation across our Destination Parks visitor centres, the Birmingham Wildlife and Conservation Centre, and the Kings Heath and Cofton Plant Nurseries.

• Substantial experience in retail management, including stock control and space optimisation.
• Strong financial skills, including budget management, income forecasting, and cost control.
• Proven ability to create reports, interpret data, and deliver presentations to senior stakeholders.
• Significant experience in marketing content creation and promotional activity, including social media.
• Excellent administrative, organisational, and numeracy skills.
• Ability to lead meetings and engage professionally with diverse stakeholders.
• Skilled in responding to complex enquiries with clarity and professionalism.
• Strong team player with the ability to support colleagues and service users.
• Ability to manage multiple tasks, prioritise effectively, and meet deadlines.

A full UK driving licence and willingness to work weekends, evenings, and public holidays when required.

• Membership of West Midlands Pension Fund – with generous employer contributions
• Enhanced Holiday Entitlement – 30 days, increasing with length of service
• My Rewards Scheme – access to 800+ brands providing discounts and savings
• Health and wellbeing support – independent and confidential employee assistance and counselling, occupational health

Birmingham City Council is an accredited Disability Confident Leader employer and is committed to employing, retaining and developing all of our people. We want to ensure your recruitment journey with us is positive and equitable. If you require reasonable adjustments, additional support, or accessibility needs, please let us know.

Proof of Right to work in the UK will be required for all applicants in accordance with UK Home Office requirements before any employment offer can be confirmed. Sponsorship is not available for this post. Applicants must have the right to work in the UK that does not require employer sponsorship for the duration of the appointment.

Birmingham City Council is committed to safeguarding and promoting the welfare of our citizens and expects all staff and volunteers to share this commitment. You can view our Corporate Safeguarding Policy here.