Director, EMEA Brand Strategy - Abercrombie & Fitch
Remote / Online - Candidates ideally in
Greater London, London, Greater London, W1B, England, UK
Listed on 2026-06-22
Greater London, London, Greater London, W1B, England, UK
Listing for:
AFH STORES UK LIMITED
Remote/Work from Home
position Listed on 2026-06-22
Job specializations:
-
Management
Job Description & How to Apply Below
Job Description:
The Director of Brand Strategy will be responsible for leading the development, direction, and execution of regional brand strategy, ensuring that the Abercrombie & Fitch brand’s purpose, customer priorities, and commercial objectives are consistently delivered across the EMEA region.
This role reports directly into the VP Marketing EMEA and partners closely with the A&F Global Home Office whilst operating with a high degree of independence to drive innovative, customer-centric brand expression and strategic growth across key markets.
This job is located at our EMEA Home Office in London, UKWhat Will You Be Doing?
Leverage regional expertise to optimise global messaging and strategy to suit the EMEA customer, centered around the focus markets of UK, Germany & the Middle East but crafting a launch plan for strategic new entry markets where required (e.g. France)
Lead the regional Strategy & Experience Sprint processes for EMEA, identifying customer, cultural & product nuances that require bespoke content or timing adaptations in region
Supervise, build & develop a high-performance team of 4 dedicated brand associate resources (3 direct reports) and oversee local executional excellence across multiple marketing disciplines, including:
Influencers, Activations & Events, Audience Strategy, and Customer Experience Interface with cross-functional EMEA teams (Product, Planning, Promotions, Customer Insight, Finance etc.) to identify key regional products, seasonal trends & customer insights.
Work with key Global Home Office teams like Procurement & Legal to ensure compliance in all regional contracts & activations.
Develop and manage relationships with external regional partners ensuring they deliver according to their contractual obligations.
Own analytics on the success / ROI of regional marketing initiatives and leverage results to update regional strategy and improve operations.
Provide business updates regularly for EMEA Leadership and monthly to the Global Home Office to share high-level takeaways and best practices.
Some travel to Columbus, Ohio to participate in key Global Home Office meetings and travel within EMEA to build customer intimacy & activate the brands locally.
Successfully oversee a substantial marketing spend process, working closely with Finance to adapt and adjust according to changes in budget.
What Do You Need To Bring?
Strong academic credentials in Marketing Strategy or equivalent.
Minimum of ten (10) years of retail or related industry experience.
Proven ability to utilize customer research to develop and execute brand strategy.
Fluency in English.
Experience managing teams.
Successful track record of brand market penetration and/or product sales growth.
Familiarity and experience across different marketing spectrums (media, experiential, performance, etc.)Proven critical thinking and analytical ability.
Ability to travel frequently within European region.
Our Company Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennia ls with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites , , and Abercrombie & Fitch Co.,
we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
Benefits & Perks As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed…
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