Regional Operations Manager

Job Description

We are currently recruiting a new Regional Operations Manager (ROM) position in East London & East Anglia.

The Regional Operations Manager is accountable for the performance, culture, and standards across c.125 shops, delivered through a team of Area Operations Managers. As a senior field leader, the ROM sets the pace, establishes a high challenge, high performance culture, and ensures the region is delivering commercial growth, operational excellence and industry‑leading compliance. This role provides visible leadership, sharp execution and strategic alignment, ensuring the region consistently raises the bar to win on the high street.

• Support delivery of the retail strategy across the region, turning strategic pillars into clear, measurable plans for Area Managers and shop teams.
• Drive commercial, operational and compliance performance, owning regional P&L and all key KPIs.
• Build a high performance, continuous improvement culture, embedding transformation, digital adoption and industry leading shop standards.
• Use data and regional insights to make timely decisions, maximise results, address underperformance, and ensure regulatory and safer gambling compliance.
• Support, coach and inspire Area Operations Managers, strengthening talent pipelines, driving colleague engagement and championing recognition and inclusion.
• Act as the senior link between the Retail Exec Team and the shop network, influencing cross‑functional teams and ensuring consistent execution of business priorities.

• A proven large‑scale leadership experience, ideally across a large‑scale retail footprint, with the ability to inspire, influence and drive performance through multiple layers of management.
• Good commercial leadership, with multimillion pound P&L ownership and a proven record of delivering and exceeding key performance targets while driving sustainable growth.
• Strategic transformation experience, with the ability to turn vision into reality, lead major change programmes and embed high performance ways of working region wide.
• A current Personal Management Licence issued by the UK Gambling Commission, or willingness and eligibility to obtain one upon appointment.
• An exceptional leadership of leaders, building capability, shaping culture and making decisive, region wide calls that drive impact across 100+ shops.

• Family Support – Industry‑leading maternity and paternity leave and paid time off if you have caring responsibilities.
• Perks and discounts – Discounts at a range of high‑street retailers.
• Financial compensation, pension and bonus schemes.
• Health & wellbeing – Tools and services to help support your well‑being, including support with mental health and financial education. Access to gym discounts and a cycle‑to‑work scheme.
• Hybrid working – Employees can work from home up to 80% of the time with 20% office time to ensure collaborative team time.

At evoke, we prioritise diversity, equity and inclusion for the benefit of our company, employees and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.