General Manager

The General Manager will have full accountability for the overall performance of the business, leading all operational, commercial, and people‑related activities. This role requires a strategic and visionary leader who can balance long‑term business planning with hands‑on involvement in day‑to‑day operations, while anticipating market trends, identifying emerging opportunities, and translating these insights into compelling customer propositions and service offerings.

The successful candidate will drive revenue growth, profitability, operational excellence, and employee engagement while ensuring the business remains aligned with Husqvarna Group standards and objectives. They will take a holistic view of the business, developing and executing a clear roadmap for sustainable growth, leveraging strong commercial acumen, financial insight, and a deep understanding of market and channel dynamics. The ability to maximise growth opportunities while effectively managing channel relationships and minimising channel conflict will be essential.

The General Manager will work in a hybrid capacity, dividing time between the Autocut site, customer locations, and home working. Regular travel across the UK, from Devon to the North East, will be required to support customers, employees, and key stakeholders.

• Lead the overall performance of the business, with full accountability for revenue, profitability, operational delivery, customer satisfaction, and P&L.
• Develop and execute strategic and operational plans to drive sustainable growth and business performance.
• Identify opportunities to improve profitability, operational efficiency, customer experience, and market share.
• Lead Sales, Aftersales, and Operations functions to achieve commercial and operational objectives.
• Build strong relationships with customers, suppliers, Husqvarna Group stakeholders, and industry partners.
• Drive a high‑performance culture through effective leadership, talent development, succession planning, and employee engagement.
• Champion continuous improvement, change management, and business transformation initiatives.
• Ensure compliance with Health & Safety, legal, regulatory, and governance requirements.
• Monitor business performance through KPIs, forecasting, budgeting, and financial planning.
• Act as the senior representative and escalation point for all key business matters.

• Proven experience in a General Manager, Site Director, Operations Director, Branch Director, or similar senior leadership role.
• Full P&L responsibility and experience managing end‑to‑end business operations.
• Strong commercial, financial, and strategic leadership capability.
• Demonstrated success in driving sales growth, profitability, and operational improvement.
• Experience leading multi‑functional teams and developing high‑performing leaders.
• Strong stakeholder management, communication, and change management skills.
• Sound knowledge of Health & Safety and regulatory compliance.
• Experience with in manufacturing, engineering, machinery, automotive, industrial equipment, or technical product sectors.
• Experience operating within a larger corporate group while leading an autonomous business unit.
• Knowledge of aftermarket/service‑led business models and business transformation programmes.

• Commercially astute and results‑driven.
• Strategic thinker with a hands‑on leadership style.
• Inspirational leader who develops high‑performing teams.
• Strong communicator and relationship builder.
• Customer‑focused, resilient, and adaptable.
• Excellent problem‑solving and decision‑making skills.