Senior Social Strategy Director - Lead Teams & Clients

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information,

Social Media Director

Company : VML

Hybrid working :
Working from home / Sea Containers office, London, SE1

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices;
Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Role:
Social Media Director

We are seeking an accomplished Senior Social Media Director to set the vision and lead our social capability for a leading brand. You’ll be a senior leader within the VML social team, responsible for the strategic direction, team leadership, and client counsel that ensures we deliver truly exceptional social work at scale.

This is a role for someone who can see the big picture; connecting business objectives, social innovation, and team development into a cohesive vision. You’ll be a trusted senior advisor to clients, a champion for social across the wider agency, and someone who fosters an environment where great people do great work.

If you’re passionate about elevating what social can deliver for brands, have a sharp point of view on the industry, and thrive on building high-performing teams; we want to hear from you!

Key Responsibilities:

• Strategic Vision & Leadership:
  Set the overarching social vision across your client portfolio, ensuring all work ladders up to client business objectives and represents the best of what social can offer. Guide hypotheses and decision-making even in situations where information is incomplete.
• Client Counsel:
  Serve as a senior trusted advisor to client stakeholders, continuously counselling on opportunities, risks, and effectiveness in social, with a deep understanding of the specific challenges and opportunities within the industry. Build and maintain high-trust relationships at senior client level.
• Team Leadership & Development:
  Lead, mentor, and develop a team of social specialists across disciplines. Provide consistent coaching that builds a high-performance team culture.…