Vice President Of Commercial Strategy

Vice President of Commercial Strategy

Employment Type

:
Salaried, Full Time Annual Salary Range : $225,000 - $275000 Location :
Remote or Work from Office from Santa Monica

Welcome Group, Inc. is seeking a Vice President of Commercial Strategy to lead revenue optimization, sales, distribution, marketing and brand positioning across its growing hospitality platform. Welcome Group currently owns and operates 12 hotel properties and plans to expand through third‑party management agreements while continuing to grow its owned portfolio.

Reporting directly to the President/Head of Operations for Welcome Group, this leader will oversee the corporate commercial team and provide strategic direction to on‑property sales, marketing, catering and events, revenue management, eCommerce, and public relations teams.

The position will work closely with Eight Form, Welcome Group's asset management and development arm, to strengthen commercial performance across the current portfolio and build scalable strategies and operating playbooks for future third‑party managed properties.

This is a remote‑first role, with the option to work from the corporate headquarters in Santa Monica, California. Regular travel to hotel properties and key industry events is expected.

The ideal candidate is a proven hospitality commercial leader with expertise across sales, marketing, revenue management, distribution and brand development. This individual will combine data‑driven decision‑making with strong leadership, relationship‑building, and execution skills to develop high‑performing teams, strategic partnerships, and scalable commercial practices that maximize profitability and expand market reach.

• Lead the planning and execution of commercial strategy across Welcome Group's existing portfolio of 12 hotels
  , aligning revenue management, sales, catering and events, marketing, eCommerce, public relations, and area support teams.
• Share responsibility for food‑and‑beverage commercial performance with property Food & Beverage leaders, Directors of Operations, General Managers, and Commercial Directors.
• Serve as an ambassador for Welcome Group by building strong customer relationships and partnering effectively with owners and key stakeholders.
• Develop scalable commercial playbooks that can be deployed across future third‑party managed properties.

• Lead, coach, recruit, retain, mentor, and develop sales, revenue, and marketing leaders across the portfolio.
• Manage performance and evaluate commercial team members against agreed‑upon KPIs while working effectively within each property's leadership structure.
• Foster a culture of accountability, motivation, collaboration, and high performance.
• Set clear performance metrics that extend beyond traditional RevPAR measures, including GOPPAR, direct booking share, total revenue market share growth, TGOP, and EBITDA performance.

• Oversee enterprise‑level sales and marketing efforts across transient, group, corporate, contract, catering and events, food and beverage, leisure, spa and other revenue‑generating segments.
• Support on‑property and third‑party teams in coordinating hotel‑level marketing, sales, and public relations activities.
• Guide brand positioning, digital marketing, eCommerce, promotional campaigns, and advertising spend while identifying opportunities to improve channel shift and cost of sale.
• Liaise with regional support and brand teams to maximize hotel performance.
• Ensure brand consistency across all internal and external communications, including corporate and third‑party materials.

• Set commercial strategies for all revenue streams and maximize revenue from guestrooms, meeting…