Senior Manager, Omnichannel Strategy & Planning

Full-time

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At Lactalis in the USA, we're committed to providing meaningful opportunities for our people to learn, grow, and thrive-whether you're just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we're proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta,
President specialty cheeses and butters,
Kraft natural and grated cheeses,
Breakstone's cottage cheese,
Cracker Barrel
, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi's,
Stonyfield Organic
, Brown Cow
, Oui
, Yoplait
, Go-Gurt
, :ratio
, Green Mountain Creamery
, and Mountain High
, along with a growing family of ethnic favorites like Karoun
, Gopi
, and Arz
.

At Lactalis, we live by our core values
- Ambition
, Engagement
, and Simplicity
. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone's unique background and ideas are valued.

Even if you don't meet every qualification, we encourage you to apply. We want to hear about your PASSION
, your STORY
, and how your EXPERTISE can help us shape the future of dairy.

Lactalis US Yogurt, part of the Lactalis family of companies, is currently hiring a Senior Manager, Omnichannel Strategy & Planning. This is a fully remote position.

As a Senior Manager, Omnichannel Strategy & Planning, this role serves as the strategic subject matter expert responsible for leading omnichannel strategy, planning, and investment strategy across the Lactalis US Yogurt portfolio. This role translates brand and business priorities into integrated omnichannel strategies and activation plans across seven brands and multiple retail customers.

The role includes leading the strategic planning framework and investment approach for more than $80MM in annual omnichannel investment, establishing priorities, methodologies, and recommendations that optimize resources and drive portfolio growth. The Senior Manager serves as a strategic advisor to senior Sales, Marketing, Category, and Omnichannel leadership and provides strategic direction to cross-functional teams, agency partners, and retail media networks.

The role requires expertise across shopper marketing, retail media, customer strategy, and media planning, as well as the ability to solve complex business and investment challenges through data, insights, and cross-functional collaboration.

Key responsibilities for this position include:

• Develop and lead the omnichannel strategy and planning framework across the seven-brand Lactalis US Yogurt portfolio, translating portfolio priorities into retailer-specific growth strategies and integrated customer plans.
• Lead omnichannel activation briefings, translating business and brand priorities into clear strategic direction for media, shopper and activation partners.
• Identify opportunities, gaps and risks across customers and channels and develop recommendations to optimize omnichannel investment and drive portfolio growth.

• Serve as the primary omnichannel strategy partner to Brand Marketing, Category Leadership, Sales and Omni Activation teams, connecting portfolio, brand and customer priorities.
• Lead cross-functional omnichannel strategies and provide expert recommendations for brand innovation, customer initiatives and high-priority business opportunities.
• Influence stakeholders to align priorities, resolve competing business needs and drive strategic outcomes.

• Lead the strategic allocation and deployment of $80MM+ in annual omnichannel investment across seven brands, balancing brand, customer and business priorities to maximize growth and return on investment.
• Evaluate investment performance, opportunities, risks and trade-offs to optimize resource allocation and recommend in-year investment changes.
• Lead accurate omnichannel budget tracking and consolidation by retailer, program and tactic, providing timely inputs and variance insights to Finance for…