General Manager

Salary Range: $90,000.00 To $ Annually

Role:
General Manager

The General Manager is responsible for the overall leadership, sales performance, and financial success of the commercial roofing branch. This role provides strategic direction for all branch functions, including sales, estimating, project management, service, production, safety, and administration. The General Manager is accountable for driving profitable growth, delivering exceptional customer service, developing high-performing teams, and ensuring projects are completed safely, on time, and within budget.

The General Manager reports to executive leadership and is expected to work closely with headquarters, shared services, and peer branch leaders to ensure the satellite location operates consistently with company standards while responding effectively to local market needs.

Success in this role will be measured by revenue growth, gross margin performance, net profitability, customer retention, safety performance, employee engagement and retention, sales pipeline health, project closeout quality, collections performance, and adherence to company operating standards.

The General Manager has authority to make branch-level decisions regarding staffing recommendations, resource allocation, customer priorities, operational execution, and corrective actions within approved company policies, budgets, and delegation-of-authority guidelines. Matters outside established authority should be escalated promptly to executive leadership. The ideal candidate is an experienced construction leader with strong commercial roofing knowledge, a proven sales background, and demonstrated success managing branch operations and profitability.

• Lead, coach, and develop all branch personnel, including sales, estimating, project management, field operations, service, and administrative staff.
• Foster a culture of accountability, teamwork, safety, and continuous improvement as a satellite location encouraging collective unity.
• Assist in the recruitment process to hire, mentor, and retain top-performing employees.
• Foster performance expectations consistent with headquarter methods and conduct regular performance evaluations.

• Develop and execute the branch sales strategy to achieve annual revenue, gross margin, and profitability goals.
• Maintaining in-depth knowledge of current customer base and plan to keep customers close on any new projects into the organizational CRM.
• Lead and mentor the sales team to maximize business development opportunities and close rates.
• Establish sales objectives, monitor performance, and hold the team accountable for achieving targets.
• Ensure these objectives are accurately translating into meaningful for reporting to home office.
• Build and maintain strong relationships with owners, property managers, general contractors, architects, consultants, and key customers while simultaneously ensuring the Royalty Family Brand is illustrated as a source of pride.
• Participate in major sales presentations, contract negotiations, and customer meetings.
• Review sales pipeline, forecasting, backlog, and conversion metrics to ensure consistent growth.
• Identify opportunities for new construction, reroofing, service, maintenance, and specialty roofing projects.
• Monitor market trends, competitor activity, and pricing strategies to maintain a competitive advantage.

• Oversee all branch operations, ensuring projects are completed safely, efficiently, on schedule, and within budget.
• Direct project management, field operations, production scheduling, and resource allocation.
• Ensure labor productivity, equipment utilization, and project profitability are optimized.
• Review…