Executive Director of Graduate and Online Enrollment

The Executive Director of Graduate & Online Enrollment provides strategic leadership for all graduate and online student recruitment at Baker University. This role serves as the enrollment leadership counterpart to the Executive Director of Enrollment Management, who leads recruitment for the university's on-campus, traditional student population, with the Executive Director of Graduate & Online Enrollment holding equivalent scope and authority for the university's graduate and online populations.

Reporting to the Vice President for Enrollment and Marketing, the Executive Director builds, manages, and develops the Graduate & Online Recruitment team and leads the development and execution of strategic recruitment plans that grow enrollment across graduate and online programs. The Executive Director works closely with Marketing to shape strategic marketing plans tailored to graduate and online audiences, and partners with the Office of Advancement to identify and cultivate strategic partnerships, with employers, school districts, corporations, and community organizations, that create new enrollment pipelines.

As a key member of the Enrollment and Marketing leadership team, the Executive Director partners closely with the Executive Director of Enrollment Management to ensure a unified, coordinated enrollment strategy across all student populations.

This role requires a collaborative, entrepreneurial leader who can build and lead a high-performing recruitment team, translate market insight into strategy, and work effectively across Marketing and Advancement to grow enrollment in Baker University's graduate and online programs.

• With the Vice President, establish annual recruitment goals and enrollment forecasts for graduate and online programs aligned with institutional strategic priorities.
• Develop and implement comprehensive, multi-channel recruitment strategies to grow graduate and online program enrollment across the Graduate School of Education (GSOE) and the School of Professional and Graduate Studies (SPGS).
• Monitor recruitment funnel performance including inquiries, applications, admits, and deposits, adjusting strategies to improve conversion outcomes.
• Oversee the management of prospective student pipelines and ensure consistent, personalized engagement throughout the recruitment process.
• Ensure recruitment staff utilize the university's Customer Relationship Management (CRM) system to track interactions and manage prospective student communications.
• Analyze recruitment data and conversion metrics to identify opportunities for improvement and growth.
• Identify emerging market opportunities and collaborate with academic leadership to align program growth with workforce and community needs.
• Remain current with national trends in graduate enrollment, online education, and adult learner recruitment.
• Build, lead, and manage the Graduate & Online Recruitment team, including hiring, onboarding, and staffing decisions as the team grows to meet enrollment goals.
• Provide day-to-day supervision, strategic direction, and performance management for recruitment staff.
• Mentor and develop staff through coaching, training, and performance feedback.
• Establish clear expectations, recruitment goals, and performance standards aligned with institutional enrollment objectives.
• Foster a culture of collaboration, accountability, and results-driven recruitment across the graduate and online enrollment team.
• Work closely with Marketing to develop and execute a strategic marketing plan tailored to graduate, online, and adult-learner audiences.
• Partner with Marketing to align messaging, branding, and campaigns with graduate and online enrollment priorities and target audiences.
• Provide market and prospective-student insight to inform marketing content, channel strategy, and campaign performance.
• Review recruitment and marketing performance data jointly with Marketing to continuously refine outreach strategy.

• Partner with the Office of Advancement to identify, cultivate, and develop strategic partnerships with employers, school districts, corporations, and community organizations that create new graduate and online enrollment pipelines.
• Provide recruitment and enrollment expertise to support Advancement-led partnership conversations, cohort programs, and employer-sponsored education initiatives.
• Track and evaluate the enrollment outcomes of…