Senior Manager, Onboard Marketing

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

The Senior Manager, Onboard Marketing is responsible for leading the strategy, governance, and execution of guest-facing communications and marketing initiatives across the Holland America Line fleet. This role oversees the development and implementation of printed and digital communications that enhance the guest experience, strengthen brand consistency, and support business objectives. The Senior Manager leads onboard marketing resources and establishes standards, processes, and priorities that ensure effective execution across multiple vessels.

Working closely with Shipboard Operations, Guest Experience, Revenue, Sales, and Marketing teams, this role aligns messaging and promotional strategies throughout the guest journey. The position identifies opportunities to increase guest engagement, drive onboard revenue, and improve communication effectiveness through multiple onboard and pre-cruise channels. This role analyzes guest feedback, business performance, and market trends to develop innovative marketing solutions that support fleet objectives.

The Senior Manager provides leadership, coaching, and direction to onboard marketing teams while ensuring consistent delivery of brand standards and marketing programs. The ideal candidate possesses strong leadership, stakeholder management, strategic planning, and operational execution skills, along with experience leading complex cross-functional initiatives within hospitality, travel, leisure, or consumer-focused environments.

Here’sa summary of what Holland America Line is looking for. Isthisyou?

• Lead the strategy, governance, and execution of all guest-facing communications across the Holland America Line fleet, ensuring consistency, accuracy, and alignment with brand standards. Establish communication frameworks that support a seamless guest experience across all voyage touchpoints, including printed materials, digital channels, signage, collateral, menus, and onboard publications. Define priorities, processes, and quality standards that enable consistent execution across multiple vessels.
  
  Partner with shipboard and shoreside stakeholders to evaluate communication effectiveness and identify opportunities for enhancement. Ensure messaging supports operational objectives while strengthening guest engagement throughout the cruise journey. Monitor emerging trends, guest expectations, and business needs to continuously evolve communication strategies. Drive accountability for communication excellence across all onboard guest touchpoints.

• Provide leadership, direction, and oversight for onboard marketing personnel across the fleet, including responsibility for workforce planning, hiring, onboarding, training, coaching, performance management, and succession planning. Establish clear expectations and operational standards that promote accountability and high performance. Ensure continuous onboard coverage and effective resource allocation to support fleet requirements and business priorities. Foster a culture of collaboration, innovation, learning, and continuous improvement among onboard teams.
  
  Develop team capabilities through ongoing feedback, mentoring, and professional development opportunities. Partner with shipboard leadership to address operational challenges and ensure alignment with organizational goals. Create an environment where team members are empowered to deliver exceptional results and contribute to business success.

• Partner with Sales, Marketing, Guest Experience, Revenue, and Shipboard Operations teams to ensure alignment between pre-cruise communications and the onboard guest experience. Develop integrated communication strategies that support guest engagement throughout the customer journey, from booking through disembarkation. Identify and resolve communication gaps that impact the guest experience or operational execution. Serve as a key liaison between shipboard and shoreside teams to ensure consistency of messaging and priorities.
  
  Collaborate with stakeholders to launch new programs, campaigns, and initiatives that support business objectives. Drive…