Senior Manager of Campaigns and Digital

Senior Manager of Campaigns and Digital Cooley is seeking a Senior Manager of Campaigns and Digital to join the Marketing and Client Development team.

About Cooley:
Cooley is a global law firm with an expansive practice and more than 3,000 employees and partners worldwide. We value and celebrate diverse perspectives and strive to create a workplace where every individual can thrive. At the core of Cooley’s success is the exceptional talent and unwavering spirit of our people. We embrace individuality while fostering a ‘one-firm’ culture where collaboration and creativity thrive.

Our people are the foundation of our success and the driving force behind everything we do.

Hybrid Schedule Philosophy:
As part of the Cooley culture, we recognize and appreciate the value of being together, in person, to build comradery with others in the office and to be a contributing member of the Cooley office. However, we also appreciate the benefits and flexibility that come from remote working. As such, the default assumption for employees and partners is a hybrid schedule: some in-office presence and some work from home days absent certain essential in-office roles that require five (5) days/week in-office.

Position summary:

This role is part of the Campaigns and Digital Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

Mar Tech Administration and Utilization:
Responsible for the tracking, monitoring, and auditing of the firm’s marketing and sales technology stack, in coordination with cross-functional product and business owners to ensure systems are integrated, optimized and utilized to drive data-informed decisions.

Planning Intake & Governance:
Manage the technology and operational framework for planned and off-cycle marketing requests, helping ensure initiatives are evaluated against established priorities, resource considerations and business objectives. Coordinate appropriate stakeholder reviews and leadership alignment to support transparent, consistent prioritization and decision-making.

Workflow Design & Process Improvement:
Partner across the team to implement standardized workflows and operational processes that reduce friction and improve the organization’s speed-to-market.

Training & Skills Enablement:
Facilitate an ongoing training curriculum for the M&CD team, focused on upskilling staff on firm systems, operational best practices, and industry standards.

Cross-Functional Liaison:
Serve as the primary operational point of contact between M&CD, Finance, HR, Communications, Innovation, and Technology to ensure seamless execution of cross-functional projects.

Change Management Execution:
Implement internal change management plans when deploying new tools or structures, supporting the team through transitions to maintain operational efficiency.

Compliance & Risk Monitoring:
Monitor all marketing and business development activities to ensure strict adherence to firm policies, data privacy regulations, and professional standards.

People Leader:

Serve as direct supervisor and mentor to direct reports

Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage,…