Director of Market Development & Referral Strategy

Abound Health is seeking a Director of Market Development & Referral Strategy to join our Growth team. In this role, you will report to the Chief Growth Officer. The Director of Market Development & Referral Strategy will lead and develop a multi-state team responsible for driving referral growth, market development, and strategic partnerships across North Carolina, New Jersey, Pennsylvania, and Michigan.

This is a hands‑on leadership role for someone who excels at building scalable growth strategies, leveraging CRM systems and performance metrics, understanding customer needs, and developing high‑performing teams. The ideal candidate will have a data‑driven mindset and a proven ability to build processes, optimise referral funnels, and drive sustainable organisational growth. Travel of 25-50% is required.

• Lead and execute referral growth and market development strategies across North Carolina, New Jersey, Pennsylvania, and Michigan.
• Lead, coach, and develop the External Relationships team while establishing clear performance goals, KPIs, accountability measures, and growth objectives.
• Build and maintain strategic relationships with referral partners, including MCOs, care management organisations, support coordination agencies, schools, hospitals and community organisations.
• Own and optimise CRM utilisation, ensuring accurate pipeline management, forecasting, reporting, data integrity and team adoption of best practices.
• Establish, monitor and analyse funnel metrics including lead generation, referral volume, conversion rates, partner engagement, market penetration and census growth.
• Develop and implement innovative market development, partnership and outreach strategies based on customer insights, market trends and growth opportunities.
• Collaborate with intake, clinical, operations, marketing, recruiting and leadership teams to support successful client placements, exceptional partner experiences and sustainable organisational growth.

• Must come from a healthcare industry with preference to homecare or IDD background.
• Proven success building, developing and scaling business development, referral development, provider relations, market development or growth‑focused programmes.
• Demonstrated experience leading multi‑state growth initiatives and managing relationships across diverse geographic markets.
• Strong understanding of CRM systems, pipeline management, customer relationship management, reporting tools and data‑driven decision‑making.
• Experience establishing and managing KPIs, funnel metrics, dashboards and performance reporting that drive measurable business outcomes.
• Demonstrated leadership experience coaching, developing and managing high‑performing teams within a metrics‑driven environment.
• Strong communication, presentation, relationship‑building, stakeholder management and strategic planning skills.

• Bachelor's degree in Business, Marketing, Human Services, Healthcare Administration or a related field preferred, or equivalent combination of education and experience.

10+ years of relevant experience in healthcare, human services, business development, provider relations, payer relations, market development, growth strategy or related industries.

5+ years of leadership experience managing teams and driving measurable growth initiatives.

Base pay is determined by factors such as work location, experience, job‑related skills and relevant education or training. In addition to base pay, total compensation may include various other forms of pay. We offer a comprehensive benefits package, including competitive health, dental and wellness benefits, which begin on your 60th day of employment. Additionally, our 401(k) plan becomes available after 12 months of employment.

For more information about our total rewards package, please reach out to your Talent Acquisition Partner.

Abound Health is an equal opportunity employer. Abound Health evaluates qualified applicants without regard to race, colour, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.