Creative Director; Remote Canada)

We're looking for a Creative Director to lead our Performance Design department - a team that sits at the intersection of creative craft and performance marketing. This is not a traditional Creative Director role. In this role, you will often wear two different "hats". You'll be equally responsible for the strategic & financial direction of the department and the day-to-day development of the people and work within it.

You'll inherit a team with strong momentum, an established methodology, and a clear positioning - and your job is to scale it.

This role reports to senior leadership and manages the full Performance Design team, including designers, project management, and motion contractors.

• Own the creative vision and quality standard for the Performance Design department
• Ensure all work meets both craft and conversion benchmarks - great looking and built to perform
• Review and elevate creative across paid social, display, video, and landing page formats
• Build systems and workflows that help support excellent creative output for our clients both internally and externally.
• Ensure we're running campaigns vs. ads
• Ensure we are testing & learning
• Partner with Directive senior leadership to develop our unique and ownable creative process that supports Discoverability OS

• Lead, coach, and develop a multidisciplinary team of designers and motion contractors
• Set clear expectations, foster accountability, and build a culture where creative people do their best work
• Identify growth opportunities for team members and actively invest in their development

• Partner closely with paid media and client success teams to ensure the creative is data-informed from the start
• Represent the department in new business pitches, cross-sell opportunities, and client conversations. While you will not be client-facing from a day-to-day perspective with our clients, you will be expected to meet with them monthly during leadership meetings to discuss quality & results.
• Articulate the value of Performance Design as a strategic capability, not just an execution function.

• Own and manage the department P&L - helping to make all budgeting decisions around staffing, tech investments, and other investments for the department.
• Monitor margins, manage resourcing decisions with financial impact in mind, and ensure the department operates as a profitable, scalable business unit with monthly revenue targets and direct margin goals.

• Lead adoption of AI creative tools across the team
• Identify where emerging technologies can sharpen output and improve efficiency
• Build AI into real production workflows - not just as a proof of concept

• 5+ years in creative roles within performance marketing, paid media, or growth-focused agency environments
• Proven track record in managing creative teams and balancing creative quality with business outcomes
• Comfortable presenting department strategy and financial projections to VPs and CMOs, just as much as reviewing a creative brief

• Strong understanding of how a creative department operates as a business
• Direct experience managing or having visibility into P&L, margin, and resourcing decisions
• You think like an owner and make decisions with financial impact in mind

• Hands-on experience with AI creative tools - generative image, AI-powered video, design analytics, or similar
• Knows how to integrate AI into real production workflows, not just demo it
• Experience with platforms like Eye Quant, Creatify, or Superside is a plus

• Strong communicator with executive presence who can translate…