National Trade Director

Position: National On Trade Director
As Licensed Nationals Director for Carlsberg Britvic, you'll have the opportunity to lead one of our most important commercial channels. Working with major hospitality customers, you'll help shape our approach to the licensed sector, drive business performance and lead a team focused on delivering growth across our industry-leading portfolio of brands.

Chris Pratt - VP Sales On Trade "What excites me about this role is the opportunity to shape the strategy for a really important part of our business. We're looking for someone who is curious, commercially minded and always looking for ways to do things better. You'll work closely with customers, lead a talented team and play a key role in driving growth.

If you have an ambitious, growth mindset and aren't afraid to challenge the status quo, I'd love to hear from you."

Job Title:

Director Licensed Nationals

Location:

Remote Job Length:
Permanent

The opportunity:

We are looking for a Licensed Nationals Director to lead our licensed channel within the On Trade business.

Reporting to the VP On Trade and sitting on the On Trade Leadership Team, you'll be responsible for the strategy, performance and growth of one of the most important areas of our business.

You'll work closely with some of the UK's leading hospitality customers, strengthen our position in the market and lead a team focused on delivering strong commercial results.

As part of the commercial leadership team, you'll influence business decisions, contribute to commercial priorities and work across the organisation to deliver sustainable growth.

How you will make a difference:

As Licensed Nationals Director, you'll lead our approach to the licensed sector, growing market share and strengthening our position with key customers.

You'll build strong relationships with senior customer leaders, understand their priorities and work together to identify opportunities for growth. You'll lead important commercial conversations, oversee major negotiations and ensure we're delivering plans that work for both our customers and our business.

Working closely with colleagues across Sales, Marketing, Category, Finance and Supply Chain, you'll bring teams together around shared priorities and ensure we execute them effectively.

You'll also lead an experienced team, setting clear direction, building capability and creating an environment where people can grow, develop and deliver strong results. What you’ll bring to the team:

We're looking for an experienced commercial leader with a track record of delivering growth in complex and competitive markets.

You'll bring:

Significant senior commercial leadership experience within FMCG, ideally in the licensed, drinks or wider hospitality sectorA proven ability to shape strategy and translate it into clear commercial plans that deliver measurable results

Experience leading major customer partnerships, negotiations, tenders and commercial agreements

Strong commercial acumen with expertise in driving profitable growth, market share gains and value creation

Outstanding relationship-building skills with the ability to influence at executive and board level

Experience leading teams through change, transformation and business integrationA collaborative leadership style that brings people together behind a common goal

The confidence to challenge convention, identify new opportunities and drive innovationA passion for coaching and developing talent, building capability and creating future leaders

You'll be equally comfortable thinking strategically and delivering operationally, balancing long-term growth ambitions with short-term commercial priorities.

Our commitment to diversity equity & inclusion

We want everyone to feel welcome and supported throughout our recruitment process. We…